Jayda Cheaves (born September 25 1997) is an Instagram star, model, and entrepreneur.^[2][11]

She has a younger brother named Len.

Jayda has been in an on and off again relationship with rapper Lil Baby since 2016. He has been accused of cheating on her several times.

They met through her sister after he messaged her saying he was interested in Jayda.

Once he got out of prison, he had his sights set on her, and evidently succeeded once she moved to Atlanta.

Jayda says he used to message her all the time and she would ignore it repeatedly, until one day she gave him a chance.

They have a child together named Loyal Armani Jones who was born on February 18th 2019. ^[1] She graduated from Windsor Forest High School.

Jayda is an entrepreneur who started out selling wigs, bundles, clothes, hair products and accessories.

"[From] 2016 [to] 2018, I made $2.5 million, and that was just off of hair.

That wasn’t my clothing website, other people, nothing."^[14]

She started her career in her teens selling clothes off of Poshmark where they’d sell out within minutes, leading her to start her own brand. Her online clothing store was named AmourJayda where her products were sold out within a few days of release.

She also gained popularity after writing her book “The Young Boss Blueprint: 15 Steps to Becoming a Young Boss”, which is available on Amazon.

She created a YouTube channel where she uploads haul videos and vlogs. Jayda started her YouTube channel on August 4th 2018, and uploaded her first video titled “Welcome to Jayda Cheaves YouTube Channel.”

Besides YouTube, she has a large fan following on her other social media platforms. She is also an Instagram influencer with a follower count in the millions who gained some of her fame through her relationship with rapper Lil Baby, although she already had a large following before their relationship and was known around Savannah and Atlanta.

She is one of the bigger Fashion Nova ambassadors and a Savage X Fenty ambassador. She is prominently featured in GSUWOO ads as well. She models for numerous brands, including Arrogant Tae's Beyani Hair Collection. She makes a significant portion of her income via Instagram ads.^[2]