Fashion Nova is one of the top online fashion store for women & men.
Fashion Nova was founded in 2006.
Its founder, Richard Saghian, opened the first store in Panorama Mall in Panorama City, Los Angeles. Several years later, in 2013, Saghian launched Fashionnova.com. From the start, Saghian used Instagram as a way to direct shoppers to the website, frequently posting photos of best-selling items.In the fall of 2016, it expanded its offering with a new collection called Fashion Nova Curve devoted to plus-size shoppers. In June 2018, menswear followed.
The company is now based in the heart of Downtown Los Angeles and has five retail locations in Southern California. In addition, they ship globally around the world. Fashion Nova works with about 1,000 different manufacturers to release 600 to 900 new styles per week, a pace Saghian said he wants to increase. Many items are made in Los Angeles, though the company also works with vendors in China.
It was ranked the most Googled fashion brand of 2018; in 2017 it was ranked in fourth place, beating out Chanel and Dior. Thanks to endorsements from celebrities including Cardi B and Kylie Jenner, the brand has shot to fame and now has 14 million followers on Instagram. In Piper Jaffray's recent survey of teen spending habits, it was voted the No. 6 preferred website, beating out Adidas and Forever 21.