Ishan Goel
Ishan Goel
Ishan Goel (born February 19, 1999), is a sought after American marketer, branding expert, public speaker, podcast host, and author. [51] He launched Goel Strategies, an agency that has worked with brands such as PBS/WNET, Olive Garden, Huawei, Linkedin, and Mark Cuban Companies. [20] [33] [40] [3]
Ishan Goel helps companies and brands better communicate with their customer. He has been behind multiple viral marketing campaigns such as The Super Bowl Selfie Kid aka Ryan McKenna who he discovered hours after the Super Bowl ended. As well as the highly controversial World Record Egg who reported on his involvement days before it went viral. [50]
Ishan Goel l has spoken at multiple events such as South by Southwest, NPD Group, Maple Leaf Sports & Entertainment, Ignite, and has shared the stage with Fortune 500 executives to help brand better connect and communicate with Generation Z. [32]
Goel has been featured in many media outlets for his work in marketing and branding such as Business Insider, Forbes, Cnbc, Yahoo! News, and many more. [10]
Ishan Goel was featured for his knowledge in the Gen Z space on Stay Tuned December 2018. [20]
In July 2021, Goel published his first book titled, "The Back Door: An Entrepreneur’s Guide to Finding a Way to Success That You Didn’t Know Existed." [51]
Early Life & Education
Ishan grew up in Irving, Texas and attended North Hills Preparatory as well as Coppell High School over his middle and high school years. [16] Ishan has started several organizations and has been involved in multiple projects ranging from presidential campaigns to local non-profit projects [1]. Some of those organizations include Eagle Scouts, the American Red Cross, Cyber Dust, Baylor Medical Center at Uptown, and the Dallas County Republican Party. [11]
Career
Marketing
Ishan Goel and Ryan McKenna (Selfie Kid)
At the age of 13, Ishan launched his very first venture called IG Marketing LLC while he was in middle school.
Today, IG Marketing advises startups and companies gain creative insight on how to properly utilize Facebook, Instagram, Twitter, and YouTube. One of his clients, Genzey, is a full-service digital marketing firm specialized in social media marketing and Generation Z market strategy. Ishan completed an internship with Mark Cuban Companies in 2016 and collaborates with Cuban on a regular basis. [11] [17]
Photography
At the age of 14, Ishan built a brand eventually turning into his second company.
[14] Ishan turned a hobby into a profitable venture.
[11] By 16, Ishan had a team of photographers and helped cover some of the largest events in the area like the Dallas Marathon and Dallas Mavericks events. [11] His work has been featured internationally and has been showcased in some of the largest media outlets in the United States. [14]
Clientele
Ishan has managed to get his foot in the door and work with some of the largest companies in his area over his high school years like AT&T, Zig Ziglar, PRSUIT, Frito Lays, Mark Cuban Companies / Shark Tank, Cisco, AXS TV, Indiana University, IBM, Toyota, Oculus, iHeartMedia, Pandora, 7-Eleven and the Dallas Mavericks. Ishan was also featured in Forbes Magazine, Future Sharks, Inc Magazine, and Business Insider. [1] [10] [18] Goel has been managing Ryan McKenna (Selfie Kid) since the night of the Super Bowl and has helped grown his Instagram following from 600 followers to 200,000 followers in a few months. [2]
Publications
He has contributed pieces to The Huffington Post and Entrepreneur (magazine). [10] His work has also been featured in Forbes. [10]
World Record Egg
In January 2019, Goel was partially credited with helping market the photo of @world_record_egg to receive the most likes on Instagram. The World Record Egg broke the previous record held by Kylie Jenner. [28]
Deep Into the Mind
Alex Mashinsky (creator of Voice over IP)
Brandon Hatcher (7 year college student now at Gary Vaynerchuk's VaynerMedia)
YBN Cordae (Grammy nominated recording artist)
Books
The Back Door: An Entrepreneur’s Guide to Finding a Way to Success That You Didn’t Know Existed (July 2021) [51]