Gary Vaynerchuk
Gary Vaynerchuk
| Born | November 14, 1975 |
|---|---|
| Nationality | United States |
| Other names | Garyvee |
| Known for | Entrepreneurship, social media, angel investing, wine education |
| Wine Library TV,The #AskGaryVee Show | |
| Net worth | $160 million (2019)[1] |
| Website | |
| Signature | |
Gary Vaynerchuk (born Gennady Vaynerchuk;[2][3] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian American entrepreneur, New York Times best selling author, speaker and internet personality.[4][5][6] First known as a wine critic who expanded his family's wine business,[7][8] Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX,[9] and as CEO of VaynerX subsidiary, VaynerMedia.[10][11]
| Born | November 14, 1975 |
|---|---|
| Nationality | United States |
| Other names | Garyvee |
| Known for | Entrepreneurship, social media, angel investing, wine education |
| Wine Library TV,The #AskGaryVee Show | |
| Net worth | $160 million (2019)[1] |
| Website | |
| Signature | |
Early life
Vaynerchuk was born in Babruysk[12] in the Soviet Union (today part of Belarus), and immigrated to the United States in 1978 at the age of three.[6] He is of Jewish descent.[14] Vaynerchuk lived in a studio-apartment in Queens, New York, with eight other family members.[15] After living in Queens, Vaynerchuk and his family moved to Edison, New Jersey where Vaynerchuk operated a lemonade-stand and earned thousands of dollars on weekends trading baseball cards.[16][17] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.[18] Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.[19]
Career
Vaynerchuk's career spans retail, marketing, and investing.[20]
Wine Library
After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.[21]
Through e-commerce and pricing strategies, Vaynerchuk grew the business from $3 million a year to $60 million a year by 2003. In August 2011, Vaynerchuk announced he would be stepping away from the family business to build VaynerMedia, the digital ad agency he co-founded with his brother in 2009.[21][22]
VaynerX
VaynerMedia
In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency.[25] The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo.[25][26] In 2015, VaynerMedia was named one of AdAge's A-List agencies.[26] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[27] The company also partnered with Vimeo to connect brands and filmmakers for digital content.[28]
Gallery Media Group
In 2017, The Wall Street Journal reported that Vaynerchuk formed The Gallery, later named Gallery Media Group, a VaynerX subsidiary company that houses PureWow, following its acquisition by Vaynerchuk and RSE Ventures, male-oriented news outlet ONE37pm.com, and other media properties.[29][4][30] Ryan Harwood, formerly the CEO of PureWow, leads Gallery Media Group.[29] A sister company to digital agency, VaynerMedia, Marketing Dive wrote that "joining forces with VaynerMedia grants access to increased video capabilities given the in-house teams and resources."[31]
Media
Planet of the Apps
In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, will.i.am and Gwyneth Paltrow.[32] Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined with Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.[33][34]
DailyVee
DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman.
Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia.[35] In the series Vaynerchuk implements social media strategies, especially through Snapchat to demonstrate social-media marketing.[16]
The #AskGaryVee Show
In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in a signature, extemporaneous manner.[37] Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.[38]
Wine Library TV
Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey.[39] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.[40] Celebrity guests included Jancis Robinson, Heidi Barrett, Kevin Rose, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Wayne Gretzky, and Dick Vermeil.[41]
Wine & Web
In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[44]