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Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk (born Gennady Vaynerchuk;[2][3] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian American entrepreneur, New York Times best selling author, speaker and internet personality.[4][5][6] First known as a wine critic who expanded his family's wine business,[7][8] Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX,[9] and as CEO of VaynerX subsidiary, VaynerMedia.[10][11]

BornNovember 14, 1975
NationalityUnited States
Other namesGaryvee
Known forEntrepreneurship, social media, angel investing, wine education
Wine Library TV,The #AskGaryVee Show
Net worth$160 million (2019)[1]

Early life

Vaynerchuk was born in Babruysk[12] in the Soviet Union (today part of Belarus), and immigrated to the United States in 1978 at the age of three.[6] He is of Jewish descent.[14] Vaynerchuk lived in a studio-apartment in Queens, New York, with eight other family members.[15] After living in Queens, Vaynerchuk and his family moved to Edison, New Jersey where Vaynerchuk operated a lemonade-stand and earned thousands of dollars on weekends trading baseball cards.[16][17] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.[18] Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.[19]


Vaynerchuk's career spans retail, marketing, and investing.[20]

Wine Library

After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.[21]

Through e-commerce and pricing strategies, Vaynerchuk grew the business from $3 million a year to $60 million a year by 2003. In August 2011, Vaynerchuk announced he would be stepping away from the family business to build VaynerMedia, the digital ad agency he co-founded with his brother in 2009.[21][22]


Vaynerchuk is the chairman of VaynerX, a communications company that holds media properties, technology companies, and a social-media agency.[23][24]


In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency.[25] The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo.[25][26] In 2015, VaynerMedia was named one of AdAge's A-List agencies.[26] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[27] The company also partnered with Vimeo to connect brands and filmmakers for digital content.[28]

In 2017, The Wall Street Journal reported that Vaynerchuk formed The Gallery, later named Gallery Media Group, a VaynerX subsidiary company that houses PureWow, following its acquisition by Vaynerchuk and RSE Ventures, male-oriented news outlet ONE37pm.com, and other media properties.[29][4][30] Ryan Harwood, formerly the CEO of PureWow, leads Gallery Media Group.[29] A sister company to digital agency, VaynerMedia, Marketing Dive wrote that "joining forces with VaynerMedia grants access to increased video capabilities given the in-house teams and resources."[31]


Planet of the Apps

In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, will.i.am and Gwyneth Paltrow.[32] Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined with Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.[33][34]


DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman.

Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia.[35] In the series Vaynerchuk implements social media strategies, especially through Snapchat to demonstrate social-media marketing.[16]

The #AskGaryVee Show

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in a signature, extemporaneous manner.[37] Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.[38]

Wine Library TV

Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey.[39] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.[40] Celebrity guests included Jancis Robinson, Heidi Barrett, Kevin Rose, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Wayne Gretzky, and Dick Vermeil.[41]

At 1,000 episodes in 2011 Vaynerchuk retired the show and replaced it with a video podcast, The Daily Grape.

In August 2011, Vaynerchuk announced on Daily Grape that he was retiring from wine video blogging.[42][43]

Wine & Web

In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[44]


Citation Linkwww.entrepreneur.com"What Gary Vaynerchuk Learned by Experimenting on Himself". Entrepreneur magazine. Retrieved 4 June 2017.
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Citation Linkwww.facebook.com"Gary Vaynerchuk – Facebook". www.facebook.com. Retrieved 2016-04-18.
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Citation Linkbooks.google.comLapidario, Milie (2012-02-04). Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. ISBN 978-1-61464-765-2.
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Citation Linkwww.businessinsider.com"Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016". Business Insider. Retrieved 20 February 2017.
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Citation Linkwww.forbes.com"How Gary Vaynerchuk Scales The Unscalable". Forbes magazine. Retrieved 20 February 2017.
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Citation Linkfortune.com"Is Gary Vaynerchuk for real?". Fortune. Retrieved 20 February 2017.
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Citation Linkwww.cnbc.com"Social media guru: Facebook video is the best ad buy for your money right now". CNBC. Retrieved 17 April 2017.
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Citation Linkwww.cnbc.comClifford, Catherine (2017-03-13). "Self-made millionaire Gary Vaynerchuk: This is the real secret to success". CNBC. Retrieved 2017-04-22.
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Citation Linkwww.vice.com"I Spent a Week Living Like Gary Vaynerchuk". Vice. Retrieved 26 May 2019.
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Citation Linkwww.entrepreneur.com"Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding". Entrepreneur magazine. Retrieved 20 February 2017.
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Citation Linkwww.recode.net"Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon". Recode. Retrieved 20 February 2017.
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Citation Linkwww.garyvaynerchuk.com"Gary Vaynerchuk Builds Businesses". www.garyvaynerchuk.com. Retrieved 2017-09-03.
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Citation Linkopenlibrary.orgGary Vaynerchuk. Crush It:Why NOW Is the Time to Cash in on Your Passion.
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Citation Linkwww.youtube.comGary Vaynerchuk (2016-03-19). SXSW Keynote 2016. Retrieved 2016-12-09.
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Citation Linkwww.inc.com"Gary Vaynerchuk Reveals the Skill That Made Him Millions (and That Anyone Can Learn)". Inc. magazine. Retrieved 20 February 2017.
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Citation Linkwww.newyorker.comFriend, tad. "V-va-va-voom!", The New Yorker, June 7, 2010. Accessed January 31, 2013. "He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'"
Sep 30, 2019, 12:31 AM
Citation Linkwww.mycentraljersey.comO'Donnell, Chuck. "How Gary Vaynerchuk’s childhood in Edison helps him crush it in business", Courier News, February 20, 2018. Accessed June 29, 2018. "The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant’s experience seem to have shaped Vaynerchuk to his core."
Sep 30, 2019, 12:31 AM
Citation Linkwww.nytimes.comAsimov, Eric (September 8, 2009). "Pop goes the critic". The New York Times.
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Citation Linkwww.cnbc.com"Gary Vaynerchuk on how to create inner peace and spend less money". CNBC. Retrieved 27 September 2019.
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Citation Linkwww.nytimes.com"At Wine Superstores, Tastings Are Just the Start". June 22, 2008. Retrieved October 10, 2016.
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