Everipedia Logo
Everipedia is now IQ.wiki - Join the IQ Brainlist and our Discord for early access to editing on the new platform and to participate in the beta testing.
Soul City (South African TV series)

Soul City (South African TV series)

Soul City (South African TV series) is a South African health and social welfare education television series produced by Soul City Institute For Social Justice through Homemade Soul Productions, the series was conceived in 1992 as a project of the Institute of Urban Primary Health Care (IUPHC). The first season specifically focused on Mother and Child health with the second season got spread out among HIV/AIDS (prevention, care and support), Tuberculosis (TB), Tobacco and Housing and Land. Down the years Soul City has addressed a myriad of social welfare and health subjects.

Numerous acclaimed and celebrated actors have starred of appeared on the series over the decades including Nandi Nyembe, Connie Chiume, Sindi Dlathu, Connie Ferguson, Lillian Dube, Hakeem Kae-Kazim, Menzi Ngubane, Sisanda Henna, Tony Kgoroge, Jerry Mofokeng, Bonnie Mbuli, Khanyi Mbau, Fana Mokoena, Jafta Mamabolo, Dineo Moeketsi, Zikhona Sodlaka, Harriet Manamela, Samkelo Ndlovu, Florence Masebe, Vusi Kunene among others.

History

Broadcast in 1994, the year of South Africa's transition to democracy, Soul City was the first of its kind on television and radio.

The project was broadcast by SABC 1 (then called CCV) and on all nine of the South African Broadcasting Corporation regional language radio stations (Umhlobo Wenene; Ligwalagwala FM; Lesedi FM; Thala Phala; Motswideng; Thobela FM; Ukhozi FM; IKwekwezi FM and Munghana Lonene FM).

The print material produced by the project was distributed through 11 partner newspapers: The Cape Argus; Daily News; Echo; Ilanga; The Sowetan; Daily Dispatch; Diamond Fields Advertiser; Evening Post; Pretoria News and The Star (South Africa).

All Soul City seasons are developed through a rigorous formative research process.

This involves consulting both audiences and experts.

All materials are thoroughly tested with audiences to ensure that the materials are effective.

Through formative research the lived experiences and voices of the communities are captured, giving the materials resonance and credibility

Impact of Soul City

Over the years, the Soul City Institute has been able to demonstrate consistent impact in relation to knowledge, attitudes, shifting social norms, increasing dialogues about issues and behaviour change.

The Institute does extensive research, recent impact findings show that some 83% of those exposed to Soul City multi-media professed willingness to help people on ARV treatment, compared to 67% in a control group – a 16% attributable difference.

Some 31% of those who had read Soul City print material had taken a test in the preceding year compared to 23% in a matched control group – an 18% attributable difference.

Exposure to one of the Soul City interventions shows 6% - 8% increase in use of condoms specifically to prevent HIV.

This outcome is consistent with the health promotion messages of Soul City and is a significant achievement.

In 2009, Soul City launched a new kind of television called Kwanda – Communities with Soul.

Kwanda is a community makeover show, which saw volunteer teams recruited across South Africa.

They were filmed as they worked together to address some of the biggest challenges faced by their communities: reducing new HIV infections, helping orphans and vulnerable children, reducing alcohol abuse and alcohol related violence, generating income and creating job opportunities.[1]

References

[1]
Citation Linkwww.tvsa.co.za
May 18, 2020, 8:49 AM