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Sam Farao

Sam Farao

Sam Farao (born January 7, 1988) is a serial entrepreneur, art collector and blockchain enthusiast.

He has founded, scaled, and exited companies in several sectors ranging from dropshipping, affiliate marketing, blockchain, and fintech. Sam is established as a leading entrepreneur in Norway and works in global markets from Los Angeles to Dubai.

Sam Farao currently resides in Oslo with his wife and two children.[19]

Early Life

Sam was born in Voss, Norway in the year of 1988 and was the first Iranian born in a small town located in Hordaland, Norway.

When he was two years old, Sam moved to Bærum, outside of Oslo, where he stayed with his mother after his parents’ divorce.[25]


While Sam studied in high school he started an online dropshipping career, he then scaled his business and dropped out of school. Sam got drawn into Affiliate marketing and launched multiple sites targeting consumers in different niches using Pay per click and SEO.[18]

Sam achieved this first success by leveraging online marketing and sales strategies that were largely untapped in Norway at the time.

Sam is also the managing partner of a blockchain consultancy firm named Forgeblock Capital along with Kedar Iyer and Suchet Dhindsa.[11]

Affiliate Marketing

Following his Drop shipping business, Sam entered affiliate marketing and launched multiple consumer-targeted sites using pay per click and SEO as his business strategies for scaling and turning a profit.

Netpixel Media

Sam co-founded the affiliate marketing company Netpixel Media in 2015.

The business quickly partnered with one of Norway's largest online newspapers, Nettavisen.

Through the partnership, Sam leveraged the domain authority of the newspaper to speed up the SEO efforts for their main project, Nettavisen Rabattkoder - a comparison site for discount codes.

Within two months, this site had garnered so much affiliate marketing success that the partnership scaled out to include consumer loans and credit card comparison sites under the same brand.

Combined, these projects quickly established Sam and Netpixel Media as leading affiliate marketing players in Norway.[20]


Following on the success from Netpixel Media Sam co-founded Captana in 2017, a second affiliate marketing venture.

This company focused heavily on consumer loans, and established themselves further as big consumer loans comparison experts on the Norwegian market with the website Låne-penger.com.

Like in Netpixel Media, Sam ensured the company's success and growth by leaning into innovative affiliate marketing solutions, considerable investments into content marketing and SEO, as well as strategic affiliate partnerships.


The Acquisition

In 2019, Netpixel Media and Captana successfully closed an asset sale with Swedish media house Speqta AB (publ) for four websites, all in the online comparison of consumer loans and credit cards space.

This included the three successful sites developed in partnership with Nettavisen - Nettavisen Rabattkoder, Nettavisen Kredittkort, og Nettavisen Forbrukslån - as well as Låne-penger.com.

The total purchase price was set at an upfront payment of 20.75 million Norwegian kroners (NOK), with an additional earnout out based on the development of the assets in the 12 months following the acquisition (maximum 10.75 MNOK). In total, the deal was set at 31.5 million Norwegian kroners (NOK), or approximately $3.8 million USD.[16]

Digital Empire

In 2017, Sam co-founded Digital Empire AS, operating as a holding company for the Malta-based Digital Takeover LTD.

His third big-scale affiliate marketing venture, this company launched several successful sites.

Casinor.com, a comparison site for online casinos operating in Norway, Finland, Sweden, and Germany, was developed into a leading information hub for the online casino space.

In April 2020, the site was sold to an undisclosed buyer for a seven-figure amount, in a deal considered a substantial win for the Maltese company.

In a statement commenting on the sale of Casinor.com Sam Farao, Managing Director of the Malta-based Digital Takeover LTD, who handled the transaction, explained that the deal included a “no ranking guarantee,” which contributed to making the transaction attractive.[17]

Digital Empire also launched and scaled the global comparison site Loanstar.com, operating in more than 14 different countries worldwide.[26]


Sam currently holds the position of Chief Executive Officer and founder of the global fintech company Banqr.

The venture focuses on payment processing and revenue share partnerships to push Fintech forward through innovation and cross-border collaborations[7]



Sam is an avid art collector of both physical and blockchain-based art.

His collection includes Bjarne Melgaard, Daniel Arsham, Andy Warhol, Banksy, Richard Orlinski, Martin Whatson and Jackson Casady, as well as pieces from the Swiss-based Hashmasks project sold on the Ethereum blockchain.[24]

House of Nia

In 2020, Sam co-founded the joint venture company House of Nia, a fashion collective based in Oslo that’s powered by digital growth. Kayani, their first brand to launch, gained considerable traction for their 2020 lounge collection, and is currently undergoing substantial growth.[24]


Sam is an angel investor in Spotlite, formerly known as Kudos, a social media platform for kids that’s designed to inspire children with the courage to express themselves, create, connect, co-exist, and respect each other.

He is also working on a revolutionary charity project called TheAid.com in collaboration with other international entrepreneurs.


Citation Linkinstagram.comSam Farao Instagram profile
Mar 4, 2018, 10:58 PM
Citation Linkproff.noSam Farao roles company's
Mar 4, 2018, 11:36 PM
Citation Linkkudos.comThe new social platform for kids
Mar 7, 2018, 9:19 PM
Citation Linkfacebook.comSam Farao Facebook profile
Mar 4, 2018, 10:55 PM
Citation Linklinkedin.comSam Farao Linkedin profile
Mar 4, 2018, 10:57 PM
Citation Linkcoinweb.noNorway's largest crypto/blockchain news site
Mar 4, 2018, 11:40 PM
Citation Linkinstagram.comBinance founder and CEO with Sam Farao
Jan 29, 2019, 9:29 AM
Citation Linkforgeblock.capitalForgeblock Capital
Apr 30, 2019, 7:39 AM
Citation Linkperago.capitalPerago Capital
Apr 30, 2019, 7:40 AM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comSam Farao Instagram
Apr 30, 2019, 7:46 AM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.com
Sam Farao and Changpeng Zhao at the Binance private after party
Apr 30, 2019, 7:50 AM
Citation Linkspeqta.comPress release Acqusition Speqta
Jun 25, 2019, 9:14 AM
Citation Linkwww.retail-insider.comCasinor.com Sold for Seven Figure Amount
Jul 2, 2020, 11:06 AM
Citation Linkwww.entrepreneur.comSam Farao featured in Entrepreneur.com
Jul 24, 2020, 7:23 AM
Citation Linkwww.ibtimes.comSam Farao featured in International Business Times
Jul 24, 2020, 7:24 AM
Citation Linkobserver.comSam Farao featured in Observer.com
Jul 24, 2020, 7:27 AM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comSam Farao - Adtraction press release
Nov 20, 2020, 12:25 PM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comSam Farao - International Business Times
Nov 20, 2020, 12:26 PM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comSam Farao - Digital Empire press release
Nov 20, 2020, 12:27 PM
Citation Linkhauteliving.comHaute Living
Jun 23, 2021, 1:16 PM