Mimi Ikonn (born July 25, 1986) is an entrepreneur and YouTube Star, she is known for her hair and fashion tutorials on her “Luxy Hair” YouTube channel has over 3.1 million subscribers. One of her popular videos is a tutorial on 5 strand braids. ^[1]

She is also the co-founder of the company “Luxy Hair”, she founded the company with her sister. ^[2]

Mimi Ikonn formerly Mimi Naghizada was born on July 25, 1986 in Baku, Azerbaijan. Her parents’ names are not known. She has a sibling, an older sister named Leyla Naghizada, who is two years younger than her sister. ^[2]

She grew up and lived in Azerbaijan with her family until when she was 16 years old and she and her family moved to Toronto, Canada. Growing up, she had always had an interest in hair and fashion. ^[1]

There is no information about her education or background but she is a high school graduate, she graduated from a high school located in Canada.

She then went on to enroll at Seneca College. ^[2]

She dropped out of the International Business Program when she was in her second year.

She later went on to become a CertifiedImage Consultant.^[4]

While she was getting ready for her wedding day, she began searching for hair extensions that she could wear during her wedding ceremony.

She wanted something that was affordable as well as looked good and could last for a while.

^[3]

After doing her research, she then bought a set of human hair extensions for around $200 from a hair kiosk at a local mall.

^[2]

However, when she tried it on, she was very disappointed.

The hair extensions were thin and weighed only about 80 grams.

They did not match her real hair color, making them look unnatural and unhealthy.

^[2]

She and her sister then did more research and discovered that most high-quality products cost a fortune while the affordable ones were poorly made.

They realized that affordable but well-made hair extensions were missing in the market.

^[3]

Therefore, they decided to set up Luxy Hair.

Her husband, who had prior experience in the financial sector, also joined the new business as a partner.

^[2]

She began her online career in 2010 when she launched her YouTube channel, “Luxy Hair” on April 18, 2010. She uploaded her first video titled “Best Hair Straightener Ever!”, it was uploaded May 18, 2010, it currently has 834 thousand views. ^[2]

Her most popular videos are titled “How To: Basic French Braid”, “How To: Perfect Low Bun."

“Running Late Hairstyles”, “How To: Five (5) Strand Braid”, “Heatless Curls Hair Tutorials” and “How To: Everyday Fishtail Braid.”

^[1]

These videos have over 13 million views.

She is known in her channel for uploading hair related contents, She has collaborated with fellow YouTuber Shirley B. Eniang. She has over 3.17 million subscribers and over 484 million views on this channel. ^[1]

She launched her second channel titled “Mimi Ikonn” on May 25, 2012, the channel has over 834 thousand subscribers and over 91 million views.

The channel is all about fashion, trends, DIYs and other inspirations.

^[3]

She has a third channel, “Everything Luxy” which was launched on September 8, 2010, it is an extension of Luxy Hair channel, and it features makeup tutorials, outfit-of-the-day videos, follow-me-around videos and many more.

The channel has over 319 thousand subscribers and over 32 million views.

^[4]

Aside from being an entrepreneur, she is also an author; she has published a book titled “The Bingo Theory: A Revolutionary Guide to Love, Life, and Relationships” it was published in 2016.

^[2]

She is married to businessman, Alex Ikonn, they got married in 2010. She met him when he was working in a bank in Richmond Hill as the account manager. They eventually began dating and fell in love with each other. ^[4]

On October 7, 2016, they welcomed a chLontogether, a daughter named Alexa Ikonn.^[2][2]

She currently resides in London, England with her family. ^[1]