Alex Ikonn (born May 17, 1987) is an entrepreneur, businessman, and YouTube star, he is known for co-creating The Five Minute Journal, he has a YouTube channel, “Alex Ikonn” with over 150 thousand subscribers.^{[2] [3]}

He is also the co-founder of the company Luxy Hair and Intelligent Change it was founded by him, his wife, and her sister.

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Alex was born on May 7, 1987, in Russia. His parents’ names are not known. There’s no information on whether he has any siblings or not.^[2]

He grew up and lived in Russia with his family but later on, he moved with his family to Canada.^[3]

There is no information about his education or background but he is a high school graduate, he graduated from a high school located in Canada.

While his fiancé was getting ready for their wedding day, she began searching for hair extensions that she could wear during the wedding ceremony.

She wanted something that was affordable as well as looked good and could last for a while.^[5]

After doing her research, she then bought a set of human hair extensions for around $200 from a hair kiosk at a local mall.

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However, when she tried it on, she was very disappointed.

The hair extensions were thin and weighed only about 80 grams.

They did not match her real hair color, making them look unnatural and unhealthy.

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She and her sister then did more research and discovered that most high-quality products cost a fortune while the affordable ones were poorly made.

They realized that affordable but well-made hair extensions were missing in the market.

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Therefore, they decided to set up Luxy Hair.

He had prior experience in the financial sector, also joined the new business as a partner.

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He began his online career in 2012 when he launched his YouTube channel, “Alex Ikonn” on January 2, 2012. He uploaded his first video titled “One Habit a Month”, and it was uploaded on January 23, 2012.

In May 2013, he interviewed Jérôme Jarre, before Jarre became a YouTube Star. He uploads inspirational/self-development content.

His most popular videos are titled “Newborn Baby| Vlog 006”, “DAY 3 with BABY ALEXA| Alex Ikonn ", “How to Sell a Product”, “How to Get Out of Your Comfort Zone with Jerome Jarre”, “The TRUTH about the 4-Hour Work Week (True Case Scenario)” and “Baby Shopping with Mimi ???

| Alex Ikonn Vlog.”

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These videos have over 280 thousand views.

He has over 150 thousand subscribers and over 15 million views on this channel.

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He also co-founded Intelligent Change.

He created The Five Minute Journal, which has sold over 400,000 copies worldwide.

He has a website also where he shares his inspirational/self-development ideas.

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He is married to YouTube star, Mimi Ikonn (nee Naghizada), and they got married in 2010. He met her when he was working in a bank in Richmond Hill as the account manager. They eventually began dating and fell in love with each other. ^[3]

On October 7, 2016, they welcomed a child together, a daughter named Alexa Ikonn.

They relocated to London, England in 2013, and he currently lives there with his family.

His brother-in-law is Demetrios Xeroulis while his sister-in-law is Leyla Naghizada. ^[1]