Lyrical Lemonade is an American multi-media Company specializing in Music videos, live events, exclusive content, and merchandise. It was founded by Cole Bennett in 2013. ^{[2] [3][1][6]}

Bennett launched Lyrical Lemonade in the fall of 2013 as a senior at Plano High School, an hour southwest of Chicago.It initially began with a mission to spotlight Chicago rappers who were getting zero or very little coverage elsewhere. Benett found a gap between what was attracting media attention and what local hip hop heads wanted to hear, and it made that Space its niche. ^[5]

The Chicago scene responded with enthusiasm, and in short order Lyrical Lemonade grew into a brand, adding events such as the Summer Bash, a clothing line emblazoned with the site's lemonade-carton logo, and sidelines in music-­video production and artist manager. The site continues to write about local rappers with two-digit SoundCloud followings, but it's also become a hub for the newest wave of rising stars, such as Juice WRLD, Lil Xan, Lil Pump, and Lil Skies, not just in Chicago but in the United States. ^[5]