Shannon has made a career as a Marketer for different companies over the last two decades.
She held positions such as director of content, senior marketing manager, director of A&R, senior email marketing manager, VP of marketing, and so on.
The retailers targeted for the boycott effort include Macy's, Amazon, Neiman Marcus, Lord & Taylor and Marshalls.
The one retailer that has liquidated all Ivanka brands and items has been Nordstrom, which received numerous letters from customers about the support for the boycott.
After weeks went by, Nordstrom reported that sales of Ivanka products plummeted leading the company to cut ties.