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Shannon Coulter

Shannon Coulter

Shannon Coulter is Founder & CEO of DoubleKnown Marketing & Communications.

She lives in San Francisco.

[5]

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She attended Pennsylvania State University where she studied and earned her BA in Communication and Journalism.

[7]

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Shannon has made a career as a Marketer for different companies over the last two decades.

She held positions such as director of content, senior marketing manager, director of A&R, senior email marketing manager, VP of marketing, and so on.

[7]

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After the Donald Trump Lewd Comments Leak of 2016, she decided to start a boycotting campaign of Ivanka Trump

products all over the United States.

The boycott began some time back in early November.

Initially, she began to urge women and men to boycott the Trump line of products on Twitter with the hashtag, #grabyourwallet.

As of now, 2.2 million people have shared the tweet by Ivanka.

[9]

The retailers targeted for the boycott effort include Macy's, Amazon, Neiman Marcus, Lord & Taylor and Marshalls.

The one retailer that has liquidated all Ivanka brands and items has been Nordstrom, which received numerous letters from customers about the support for the boycott.

After weeks went by, Nordstrom reported that sales of Ivanka products plummeted leading the company to cut ties.

[2]

When Interviewed by Philly.com, Shannon admitted that so many retailers planning to drop Ivanka products is considered a win.

[3]

References

[1]
Citation Linkgrabyourwallet.orgThe website to her #grabyourwallet movemenet against Ivanka Trumpproducts.
Feb 9, 2017, 5:43 AM
[2]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comProfessional photo of Shannon.
Feb 9, 2017, 6:08 AM
[3]
Citation Linkeastbaytimes.comArticle about the boycott.
Feb 9, 2017, 6:16 AM
[4]
Citation Linkphilly.comreporting of the boycott and quotes Shannon as saying that it's a win.
Feb 9, 2017, 6:16 AM
[5]
Citation Linkeveripedia-storage.s3.amazonaws.comGolden photo of Shannon.[1]
Feb 9, 2017, 6:22 AM
[6]
Citation Linktwitter.comShannon Coulter on Twitter.
Aug 8, 2016, 5:41 PM
[7]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.com
Aug 8, 2016, 5:41 PM
[8]
Citation Linklinkedin.comShannon Coulter on LinkedIn.
Aug 8, 2016, 5:41 PM
[9]
Citation Linkmedium.comHer Mediumaccount.
Feb 9, 2017, 5:22 AM
[10]
Citation Linkthinkprogress.orgArticle in which it mentions the impact that grab your has had on consumers.
Feb 9, 2017, 5:25 AM
[11]
Citation Linkfacebook.comHer Personal Facebookaccount.
Feb 9, 2017, 5:26 AM
[13]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comGolden photo of Shannon.[5]
Feb 9, 2017, 6:22 AM