Ritual Vitamins is an American Vitamin company comprised of Cell Biologists and Biomedical engineers with a vision to reinvent the vitamin from the source to the cell. ^[undefined]

Founded in 2015 by Kat Schneider, the company considers itself transparent for the way they specializes in constructing their set of multi-vitamins for women.

Ritual mimics the way that nutrients work together in the body that includes the proper form and dosages of vitamins D, K, Boron, and Magnesium allowing the way that calcium is absorbed from food consumption.

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The scientific Team is led by Dr. Luke Bucci who has over 30 years of experience.

The team formulated a product that is potent enough for the cells for optimal health with less but more bio-available nutrients.

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The encapsulation of the vitamin they have formulated allows for proper absorption in the body through vegan DRcap (TM) from Capsugel and oil-based encapsulation.

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Consumers are able to see the vitamin suppliers at the source and why it's there and what it does to the body.

The company also has Q&As with every scientist responsible behind the ingredients, while also making available every ingredient and substantiation.

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In 2015, the startup raised from Angel investors who include Troy Carter, Upfront Ventures, Ophir Tanz, Rivet Ventures, Norwest Venture Partners- NVP, New Enterprise Associates, Miki Agrawal, Ken Hertz, Jay Faires, FF Angel LLC, David Golden, Alex Bard. The lead seed investor was Forerunner Ventures with $5 Million with Kirsten Green as a partner. ^[undefined]

In August 1st, 2017, the company raised $10.5 Million from Founders Fund with Kirsten Green also acting as a partner. ^{[undefined] [undefined] [undefined]}