Peter De Potter is a Belgian artist and photographer. He attended the elite AP Hogeschool- Royal Academy of Fine Arts In Antwerp, Belgium. Some of the work he is known for are predominantly deconstructionist style compositions of images with anonymous strangers whose photographs he finds throughout the landscape of social media - he then broaches them with texts trespassing like snippets on the image. He essentially creates graphics that superimpose the image with different mediums, textual (the use of fonts) is among them. Some of his influences have been Raf Simons whom he used to work for, and creator of Sex Pistols artwork Jamie Reid.

His attitude about art and labels in general reveals a poststructuralist condition of what art means today within the expansive world of the internet.

Not only is he against the notion of post-modernism or any meta appeal of art theory, the choices he makes in his graphics allude to a representational loss of copyright and ownership users are not noticing within their internet interaction.

This is evident in his newest project as an album cover art designer.

Although he is quite famous on Tumblr, his prominence as an artist has come to the forefront as the designer of the album cover for Kanye West's 7th studio album, The Life of Pablo.

De Potter:

"More than anything else, my work is about the image.

The image as an event, much more than the image as a summary of content.

What it is exactly what you see on a picture I’m less interested in.

I care more about what you feel and experience when you see an image.

My work is not about masculinity. It’s not the subject. I mean I would tell you if it was, but it isn’t. All the images, all the people in my work, all the pieces and samples are tools to construct a new visual story. Or a specific feeling. Or a state of mind. Or a moral statement. Masculinity, at least the visual side of it, is a very interesting tool to convey new emotion or meaning."

"In general I find that artists are somehow too absent from the digital world.

Not many are really engaged in the internet.

Which is really strange.

I’m not talking about networking or marketing the art.

No, I mean the actual presence on the internet.

It’s like they’re all hiding.

All over the world people are talking about music and movies and politics and fashion and war and yes, art as well.

But the creators of said art are pretty silent themselves."