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Nidhi Sharma Punjabi

Nidhi Sharma Punjabi

Vogue India, April 2017, cover, includes, "The Most Googled Beauty Questions: We have the Answers!"

Vogue India, April 2017, cover, includes, "The Most Googled Beauty Questions: We have the Answers!"

Nidhi Sharma Punjabi is Beauty Editor at Vogue India. [4]A prolific professional writer, researcher and beauty explorer - as of April 2017 she has written some 42 beauty articles for the magazine and its readers including, "How a dermatologist prepped her skin for her own wedding." [7] [8]She has helped host and judge Vogue's Beauty Awards annual event (usually held late July) since at least 2014 [0]and she has been with Vogue India since at least 2010. [1]Vogue India is owned by Condé Nast India Pvt. Ltd.

It takes a passion for makeup to be successful as a beauty editor.

What more does it also take to be successful in her line of work?

One of the biggest misconceptions about beauty editors is that they sit and try out makeup all day long.

It is absolutely true that testing (and researching) beauty products (be it in the lab, personally or sharing-listening-to experiences) is part of the job, but there's much more to it.

[10]

A beauty editor also needs to be able to demonstrate that she or he has the ability to write, edit, do market work (including thorough target market research), help market products in advertising, promotions, online trending, 'find plus work with celebrity endorsements,' help spot top modeling talent, setup and utilize photo sessions - and much more.

[10]

For fun and to keep work-life from being too predictable, she characterizes herself as a skincare snob, highlighter hoarder and Ashtangi [2]in the making.

[4]So if you happen to work with her, make sure you lock your highlighters in your desk at all times and don't forget to bring a Yoga mat with you to work. Yoga has actually been shown to fight stress and help people find serenity, including at work. [3]

Ms. Punjabi discovered model and medical student Raudha Athif as part of Vogue India's Oct 2016 "Diversity through Strength" issue.

See also:

  • Ashtanga

  • Ashtanga Yoga

  • Diana Vreeland (former Editor, Vogue)

  • Diana Vreeland: The Eye Has to Travel (film about Diana Vreeland)

  • Grace Mirabella (former Editor in Chief, Vogue)

  • The Devil Wears Prada (film), e.g. quote from the movie "We were in the Beauty Department and she held up this Shu Uemura eyelash curler and said 'What is this?'"[11]

  • List of books about beauty

  • Vogue

  • Vogue (magazine)

References

[1]
Citation Linkzoominfo.comZoom Info, Priya Tanna, Vogue Editor, "In the News Blog": Hosted by the stylish Neha Dhupia along with Vogue India's Editor, Priya Tanna and Beauty Editor, Nidhi Sharma-Punjabi, the event was graced by the presence of several celebrities, socialites and senior representatives of eminent beauty brands in the country.Hosted by Vogue India's Editor, Priya Tanna and Beauty Editor, Nidhi Sharma, the event saw the presence of several celebrities, socialites and heads of eminent beauty brands in the country.The panel of judges for Vogue Beauty Awards 2014 comprised industry experts like Aditi Rao Hydari, Avan Contractor, Dipannita Sharma, Fleur Xavier, Dr Malavika Kohli, Mickey Contractor, Niamat Bakshi, Pinky Reddy, Shilpa Shetty, Vogue India's Priya Tanna and Nidhi Sharma.Hosted by Vogue India's Editor, Priya Tanna and Beauty Editor, Nidhi Sharma, the event saw the presence of several celebrities, socialites and heads of eminent beauty brands in the country.The panel of judges for Vogue Beauty Awards 2014 comprised industry experts like Aditi Rao Hydari, Avan Contractor, Dipannita Sharma, Fleur Xavier, Dr Malavika Kohli, Mickey Contractor, Niamat Bakshi, Pinky Reddy, Shilpa Shetty, Vogue India's Priya Tanna and Nidhi Sharma.
Apr 21, 2017, 1:02 PM
[2]
Citation Linkvogue.inVogue India, "Beauty Portfolio: Blossom Kochhar", by Nidhi Sharma, 9/1/2010: Blossom Kochhar on aromatherapy and expert skin and hair care during monsoon: When you think of Blossom Kochhar, only one thing comes to mind.The lady who works beauty wonders with a generous helping of aromatherapy, of course.Dr Kochhar...
Apr 21, 2017, 1:07 PM
[3]
Citation Linkmerriam-webster.comMerriam-Webster, Ashtangi def.: a person who practices or teaches Ashtanga yoga.
Apr 21, 2017, 1:37 PM
[4]
Citation Linkmayoclinic.orgMayo Clinic, "Yoga: Fight stress and find serenity": Yoga is a mind-body practice that combines physical poses, controlled breathing, and meditation or relaxation.Yoga may help reduce stress, lower blood pressure and lower your heart rate.Yoga has many styles, forms and intensities...
Apr 21, 2017, 1:41 PM
[5]
Citation Linkinstagram.comNidhi Sharma Punjabi, Instagram page.
Apr 20, 2017, 9:23 PM
[6]
Citation Linkin.linkedin.comNidhi Sharma Punjabi, LinkedIn page.
Apr 20, 2017, 9:23 PM
[7]
Citation Linktwitter.comNidhi Sharma Punjabi - Twitter page.
Apr 20, 2017, 9:29 PM
[8]
Citation Linkvogue.inVogue India, "42 Stories by Nidhi Sharma Punjabi", Apr 2017: Just a few samples: 1.How to make the most of your hair texture, whether it’s straight or curly 2.From nail art to spa treatments: your guide to summer nails is here 3.Surprise, surprise: we’ve been drying our hair all wrong 4.Curious about Priyanka Chopra’s beauty routine?Here’s all you need to know 5.Ten all-time hair commandments you shouldn’t skip on...
Apr 20, 2017, 9:35 PM
[9]
Citation Linkvogue.inVogue India, "How a dermatologist prepped her skin for her own wedding", by Nidhi Sharma Punjabi, 2/7/2017: Dr Geeta Mehra Fazalbhoy on how she got her bridal glow.Behind every radiant, blushing bride is a squad of skin experts and make-up artists...
Apr 20, 2017, 9:55 PM
[10]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comVogue India, April 2017, cover, includes, "The Most Googled Beauty Questions: We have the Answers!"
Apr 22, 2017, 2:52 PM
[11]
Citation Linkfashionista.comFashionista, "How to make it as a beauty editor: It takes more than a love of makeup.", by Gemma Kim, 5/19/2016: One of the biggest misconceptions about beauty editors is that they sit and play with makeup all day long.Sure, testing products is part of the job, but there's a lot more to it."You need to be able to demonstrate that you do have the ability to write, edit, do market work, do all those things that you're going to need to build your career," explains Marie Claire's Beauty and Health Director Erin Flaherty.
Apr 22, 2017, 3:13 PM
[12]
Citation Linkimdb.comIMDB, "The Devil Wears Prada: Quotes", 2006: Serena: Tell me about it.We were in the Beauty Department and she held up this Shu Uemura eyelash curler and said "What is this?" Nigel: Okay.Now, Chanel.You're in desperate need of Chanel.Darling, shall we?We have to get to the Beauty Department, and God knows how long that's going to take.
Apr 22, 2017, 3:31 PM