K.C. Crosthwaite
K.C. Crosthwaite
Kevin "K.C." Crosthwaite is an American business executive. He is the Chief Executive Officer of Juul. [1]
Education
Crosthwaite graduated from Marquette University in 1997 with a Bachelor's degree in business administration. He later attended Marquette University, graduating with a Master's degree in marketing. [1]
Career
K.C. Crosthwaite was the chief growth officer at Altria Group, where he oversaw the company's expansion into e-cigarettes and helped with the U.S. launch of IQOS, a tobacco heating system. [2]
Before becoming Altria's chief growth officer, Crosthwaite was president and CEO of Philip Morris USA from April 2017 to June 2018. [2]
On Wednesday September 25, 2019, Juul appointed Crosthwaite as its new CEO replacing Kevin Burns. [2]
I have long believed in a future where adult smokers overwhelmingly choose alternative products like Juul,
Personal Life
Crosthwaite resides in Richmond, Virginia. [1]