Irene Guadagno

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Irene Guadagno was an Italian-American entrepreneur, importer, and business woman based in Los Angeles, California ​. [2] ​ She is the mother of Pasquale Rotella ​, the founder of Insomniac. [2] ​ Guadagno was known in the EDM community as "Mama Irene." [5]


A tribute to Mama Irene

Guadagno is originally from Caserta ​ and immigrated to the United States ​ in the late 1960's, settling in Los Angeles, California ​. [2] ​ An entrepreneur, Guadagno opened a successful Italian restaurant and a Caribbean-themed bar and club. [2] ​ She later became an importer of fine Italian furniture, art and Murano glass as well as fine Italian and European genuine foods. [2] ​ Guadagno was actively involved in Italian affairs through Italy's "vote abroad" initiative. [2] ​ In 2014, Guadagno was honored by The Federated Italo-Americans of Southern California as the Federated Woman of the Year. [2]

Guadagno married Vincenzo Rotella, a contractor also from Italy, and they had two daughters and one son. [6] ​ Their son, Pasquale Rotella, went on to found the music event promotion company Insomniac which organizes some of the largest festivals in the world including Electric Daisy Carnival (EDC) ​, Electric Forest ​, HARD, and more. [6] ​ For many years, Guadagno was a mainstay at Insomniac events and was known for her kindness, open-heartedness, ​and fun attitude. [6] ​ Pasquale has called his mother his strongest supporter and the biggest reason where he made it to where he is in life. [6]

In April 2015, Guadagno lost her battle with cancer and passed away. [6] ​ A memorial celebration was held in her honor at Hollywood Forever Cemetery on April 26th, 2015.​ [5]

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