Pasquale Rotella (born August 8, 1974), is an an American businessperson popularly known as a concert promoter and self-described "experience creator." He is the founder of Insomniac Events, a promotion company which hosts some of the largest festivals in North America such as Electric Daisy Carnival, Nocturnal Wonderland, Beyond Wonderland, Electric Forest, etc. He is considered by many to be the most powerful man in Electronic Dance Music. ^{[4] [6] [13]}

Rotella was born on August 8, 1974 in Glendale, California. He grew up in the Pacific Palisades with his parents Irene and Vincent Rotella, both who were Italian immigrants. His family was relatively poor compared to others in the area, and at one point lived in a youth hostel. They owned a deli shop in Venice, California where Rotella worked as a busboy.

Rotella started throwing parties in 1992 when the Los Angeles rave scene started to fall apart after a series of drug overdoses and police raids. He did whatever he could to promote and host the best event possible, including passing out flyers, selling tickets, and picking up trash; no job was too small. In 1993, he organized weekly raves for $5 and dubbed his parties Insomniac. The name would stick to his promotion company throughout his career. By 1994, despite numerous police raids and illegal trespassing different warehouses to host events, Rotella's raves were extremely popular due to the emphasis on positive vibes. His parties went to being hundreds of people to 4,000 ravers for Insomniac's one -year anniversary. Later in the mid-nineties, Rotella started to expand parties to become festivals, hosting events such as Nocturnal Wonderland in East L.A. and Organic '96 in the San Bernardino Mountains.

In 2007, Rotella worked out a deal with LA Coliseum events manager Todd DeStefano to host the first edition of Electric Daisy Carnival. Two years after unprecedented growth, the festival went from hosting 29,000 people to 120,000 and bringing in 28% of the venue's revenue. Yet in 2010, 15-year-old Sasha Rodriguez died of a drug overdose at EDC that year, prompting public officials in Los Angeles to decry Rotella's signature event and push it out of the city. The event has since been relocated to Las Vegas, where in 2016's edition over 400,000 people attended in a span of three days.

In 2013, Rotella sold a 50% stake in Insomniac Events for $50 million dollars to Live Nation. Also in that year, Rotella teamed up with Interscope Records to form Insomniac Records, a label exclusive dedicated to distributing electronic dance music.

Today, Rotella festivals host over one million attendees a year and bring in millions of dollars in revenue.

On April 3 2020, Insomniac Events made the announcement that the EDC Las Vegas festival, hosted by Pasquale Rotella, would be moved to October 2-4, but a virtual event would be built around the spirit of EDC on May 15-17.^[45]

According to Twitter, Rotella said he understands many festival goers won't be able to attend in October, but his team is working tirelessly to process refunds.^[46] He said:

The EDC Las Vegas Virtual Rave-A-Thon had a lineup consisting of 42 artists, including sets of ZHU, Zeds Dead, Flosstradamus, Ekali, Vini Vici, and Kshmr.^[48]

In 2011, Rotella and rival promoter Reza Gerami were accused of bribing Coliseum events manager Todd Destefano $1.8 million dollars in return for low rent cost and preferential access to the venue.

The allegations included corruption, bribery, and embezzlement, and Rotella was formally charged on six counts in 2012.

After four years by 2016, all the charges aginst him were dropped mainly due to the mishandling of evidence.

The prosecutors' mishaps have been deemed a huge embarrassment to them by many in the Los Angeles legal community.

In the end, Rotella pleaded no contest to single misdemeanor conflict-of-interest charge.

He paid $150,000 to Los Angeles County and served three years of probation.

A huge influence in Rotella's promotion career has been Bill Graham, whom he admired how much Graham valued the venue and the experience for the audience rather than just booking the performers. Rotella carried this lesson in attention to detail throughout his career.

What drives Rotella in his career is his passion for the EDM scene itself and his desire to bring happiness to others.

Rotella married Holly Madison in 2013. They have one daughter together named Rainbow Aurora Rotella and one son, Forest Leonardo Antonio Rotella.

On August 31st, 2018, Rotella filed for divorce in Las Vegas. In a statement, Rotella said that they amicably decided to separate and are committed to raising their children in a positive and loving environment.