Greg Meade is a serial entrepreneur based in Miami, Florida. He is the the co-founder of Novlte while his biggest venture to date he co-created is CROSSNET.

Meade is originally from White Plains, New York but moved to Connecticut where he went on to attend Woodstock Academy for high school. An athlete, Meade played basketball, tennis and was the captain of his soccer team. He graduated in 2012. He enrolled into Eastern Connecticut State University where he studied marketing and was a member of the marketing club. He dropped out in order to pursue entrepreneurial ventures.

During high school and early college, Meade was the Assistant Manager of Listing and Research Teams for Portlight LLC, one of the largest drop-shopping shops on Amazon, and learned the ins and outs of eCommerce.

In 2010, Greg and his brother Chris started the film production company SeaMeade and creates videos videos for hire ranging from commercials, weddings, banquets, music videos, as well as photograph a number of events including banquets, weddings, promotional, commercial, senior portraits, and modeling.

One of Meade's first products to take off is The King Brand, a herb enhancer, which he launched with his partner Davante Rowe in 2014.

His responsibilities include overseeing and managing the brand's image, managing employees, social media, public relations, advertising, and international issues, and develop partnerships with with celebrities, wholesalers, retailers, distributors and convenience chains.

In February 2017, Meade and his team launched Novlte, a smoking brand that creates some of the top most widely-aware smoking products in the industry.

Alongside his brother Chris and close friend Mike, Greg and them created the game CROSSNET which combines four square with volleyball. The game has since grown to become popular on the beaches of Florida and San Diego. Greg's responsibilities as CEO include shaping the culture around CROSSNET, building the management team, and overseeing the overall image of the brand.

In November 2016, Meade became the Co-Founder and Vice President of eCom Champs Social Media Agency and manages the social media accounts for top brands, influencers, and businesses.

Meade has been the Vice President of Marketing of Jersey Champs since January 2017 and runs social media and ad campaigns. He also designs jerseys and develop relationships with influencers, celebrities, and retailers.