Lucas Entertainment is a New York-based gay pornographic studio started by porn star Michael Lucas. It is one of the largest such studios in the world. The studio is known for lavish, big-budget films, and it contends that its 2006 film Michael Lucas' La Dolce Vita is the most expensive gay porn ever made. The film won 14 GayVN awards in 2007, the current record.
To expand its direction, the studio hired mr. Pam Doré, gay adult film's only female videographer, as creative director of film and production in August 2008. Doré, who began her career at Falcon Video in 1996, was nominated for best director and cinematography at the GayVN Awards for the studio's 2008 Return to Fire Island.
In May 2009, Lucas Entertainment announced that it was filming on location the first gay porn film with only Israeli models, billing it as an effort to promote Israeli culture. The company subsequently launched its Men of Israel microsite introducing the actors and film concept. Lucas has called the film his most important, and journalists from The Atlantic, Out Magazine and Yediot Aharonot noted it as a landmark film as the first pornographic film shot on location with an all-Israeli cast; while Tablet Magazine and the Los Angeles Times remarked on it being the first to feature an all-Jewish cast.
Michael Lucas, the founder/CEO of Lucas Entertainment.
In 2004, Lucas Distribution, Inc., his adult video distribution company, began operations. Lucas directs, produces and stars in his own films under the Lucas Entertainment banner. In March 2009 the studio hired Mr. Pam Doré as creative director of film and production. Doré was the videographer and editor for NakedSword's Tim & Roma Show. Doré, a 12-year veteran of the business, had shot and edited award-winning films for COLT Studio Group and Black Scorpion Entertainment, amongst others. She was nominated at the 2009 GayVN Awards for best director and cinematography for the studio's 2008 Return to Fire Island. In an interview, mr. Pam stated that she fulfills many roles on set, including "kick-ass cameraman, slutty friend or 'Mommy' if the boys need a hug or someone to talk with."
The studio announced on Lucas's blog in July 2009 that it was opening a European headquarters in Paris. The new office will centralize production services, including casting, filming, and promotions. The studio last filmed in France in October 2001 for Inside Paris, and announced it was to begin filming Paris Playboys in the city's gay district, Le Marais.
A fluffer hands Jake Starr and Erik Grant accouterments for a scene in the studio's 2008 production Pounding the Pavement.
The studio is known for lavish, big-budget productions that approach gay pornography combining technical filmmaking expertise and raunch. The studio released its Gigolo in 2007. The film explored the underworld of New York City escorting and hustling. When same-year The Intern won more GayVN Awards than the big production Gigolo, studio head Lucas was bothered, stating that "even a retard" would not have chosen the one over the other.
Michael Lucas' Dangerous Liaisons
Michael Lucas' La Dolce Vita
In 2006, the studio released Michael Lucas' La Dolce Vita Parts 1 & 2, a gay pornographic remake of the 1960 Fellini classic La Dolce Vita. At a budget of $250,000, the studio contends it is the most expensive gay pornographic film ever made. The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated.
In February 2007, International Media Films, Inc., which owns the rights to Fellini's La Dolce Vita, filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright infringement. The lawsuit seeks to collect unspecified damages and to stop sales of Michael Lucas' La Dolce Vita Parts 1 & 2. At the preliminary injunction hearing in April, 2007, the attorney for the plaintiff asked the judge to enjoin further distribution of Lucas' film, which he refused to do.
Men of Israel
On location for the filming of the 2009 release Men of Israel, the first adult film to use exclusively Jewish models.
The film received press coverage. Writing in Tablet Magazine, Wayne Hoffman observed that although mainstream publications from The Atlantic to Out Magazine to Yedioth Aharonoth called the project a landmark as the first gay adult film to feature an all-Israeli cast, Hoffman felt it was a landmark for featuring the first all-Jewish cast.
Lucas, however, openly opposed the New York City's Lesbian, Gay, Bisexual and Transgender Community Center's recent (2011) decision to allow a group that opposes Israeli government policies toward Palestinians to meet there. "Calling the Center an 'anti-Israeli nest' and [Glennda] Testone [the Center's executive director] and Mario Palumbo, the Center's board president, 'staunch anti-Zionists,' Lucas, in a series of emails, asked friends to stop donating to the Center and to contact elected officials to stop any government support." "Asked ... to compare the response to his most recent boycott threat to [an] earlier one, Lucas wrote, 'This group has had their first and last meeting in the Center. If someone fucks with Israel, I fuck them back. And I usually win.'”
Lucas Raunch – An extreme fetish line. The first releases were FARTS! and PISS!. In February 2009 the Canada Border Services Agency detained and banned both films. The CBSA's Policy On The Classification Of Obscene Material states that the "ingestion of someone else's urine... with a sexual purpose" made the films obscene, which was cause for banning them.
Sex In Suits – The studio's third line to be launched as its own independent website. Sex In Suits collects Lucas Entertainment's "Gentlemen" line of gay adult films featuring men in suits, which started in 2011 and other business-oriented items. The scenes are filmed in professional settings, allowing the studio to take advantage of its New York City home base. Current scenes on the Sex In Suits website feature bareback sex content.
In 2007 LE sent out a fake press release stating that Lucas had been found dead in his apartment. A photo accompanying the release showed what appeared to be a bound, lifeless Lucas with a conspicuous bruise on his face. New York magazine's Daily Intel blog questioned the timing of the stunt, which occurred one week after the surprise death of New York performer and Velvet Mafia singer Dean Johnson. The resulting media attention won the studio an Xbiz Award for Best Publicity Stunt.
In conjunction with the German publisher Bruno Gmünder, the studio released the photography book Michael Lucas' Gigolos, which featured many LE models in highly sexualized situations. It included work by photographer Joe Oppedisano, and was lauded for its high production quality as it was designed to be a pornographic fashion book to accompany the studio's film release Gigolos.
The LGBT blog Queerty responded to a studio marketing video that showed Michael Lucas simulating oral sex both with and on a Barbie doll. While acknowledging the overt attempt to draw traffic to his site with the video as linkbait, Queerty expressed admiration for Lucas' ability to create buzz for his company in the rapidly changing adult entertainment industry.
Awards and recognition
The studio has garnered many GayVN Awards and Adult Erotic Gay Video Awards ("Grabbys") nominations and wins.
Timothy Greenfield-Sanders profiled Lucas in his 2004 book XXX: 30 Porn Star Photographs and the accompanying HBO documentary Thinking XXX. Greenfield-Sanders asked Lucas, then still primarily known as a performer, for a list of his ten favorite films; the films he listed were all from his own production company.
At the 2009 GayVN Awards studio head Lucas was inducted into the GayVN Hall of Fame.
|2000||Fire Island Cruising||Michael Lucas||GayVN Award for Best Solo Performance|
|2001||Top to Bottom||GayVN Award for Best Ethnic-Themed Video|
|GayVN Award for Best Threesome|
Grabby Award for Best Threesome
|2004||Michael Lucas' Auditions 1||GayVN Awards for Best PRO/AM Release|
|2005||Michael Lucas' Dangerous Liaisons||Gus Mattox|
|Grabby Award for Best Actor (Mattox)|
GayVN Awards for Best DVD Extras/Special Edition; Best Screenplay (Tony DiMarco); Best Supporting Actor (Larson); Best Picture;
|Michael Lucas' Auditions 4||GayVN Awards for Best PRO/AM Release|
|2006||Michael Lucas' La Dolce Vita||Michael Lucas|
|GayVN Awards for Best Actor (Lucas); Best Art Direction; Best Director (Lucas and Tony DiMarco); Best DVD Extras/Special Edition; Best Editing (Frank Tyler); Best Marketing Campaign; Best Music (Nekked); Best Non-Sex Performance (Savanna Samson); Best Packaging; Best Screenplay (Tony DiMarco); Best Supporting Actor (Quest); Best Threesome (Lucas/Ridge/Hanson); Best Videography; Best Picture;|
|2007||The Intern||Christian Cruz||GayVN Awards for Best Non-Sex Performance (Jason Shepard); Best Renting Title of 2007; Best Sex Comedy; Best Supporting Actor (Cruz)|
|2008||Brother Reunion||GayVN Awards for Best Non-Sex Performance (Lady Bunny)|
|Return to Fire Island||GayVN Awards for Best Packaging|
|2011||XBIZ Award for Gay Web Company of the Year|
|2012||Assassin||XBIZ Award for Gay Movie of the Year|
|2013||XBIZ Award for Gay Studio of the year|
|2014||Original Sinners||XBIZ Award for Gay Movie of the Year|
Brett M. Hunt