Young & Reckless™ is an American apparel brand that offers t-shirts, tank tops, sweatshirts, outerwear, swimwear, along with other apparel and accessories.

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Founded by Chris "Drama" Pfaff, he launched the brand after developing a public persona on the MTV series Rob & Big, which starred his cousin, professional skateboarder, and now reality TV star Rob Dyrdek .

Pfaff envisions Young & Reckless as an accessible and affordable streetwear brand that is cool and fashionable.

In just a short amount of time, Y&R has not only exploded into the marketplace but has also let everyone know that it is here to stay.

Embodying the spirit of today's generation, Young and Reckless provides a lifestyle and identity for a huge youth and young adult audience around the world.

As Pfaff has stated, the Young and Reckless attitude "is your mentality of living outside of the box and letting go a little bit, not caring about all the rules at all times."

Forever Young.

Forever Reckless.

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