Xue Er Si (Teaching and Learning 学而思）

Founded in 2003, TAL Education Group is committed to providing high-quality after-school tutoring for children aged 3-18 years.

It has become a medium and small after-school tutoring brand trusted by parents and students in Beijing, and around the country.

It has opened a lot of schools in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen, Shenyang...The campus and the teaching schools are all full of direct battalion, the teacher's unified training.

Historical Evolution On August 19, 2013, the official news from TAL Education Group said that the name of the group that has been used for 10 years would be officially renamed as "Good Future", and the new group will be defined as a company that uses technology and Internet to promote education progress, and realize the integration of traditional education and education.

TAL Education Group officially changed its name to "future", will "to realize the fusion of traditional education and online education" as a new target.

Education spirit Go all out.

Work passionately and live seriously.

The brand has been upgraded in 14 years.

It's not a simple "work out" thing, it's a positive work and a life attitude.

Or you don't do it, you do it best.

Seriously, hard work, obsession, never give up

The Enterprise Culture

**1.

Corporate Mission:** make learning more effective.

We believe that the essence of education is not only teaching, but educating people.

We continue to innovate the learning model, enrich the children's learning experience, make learning more relaxed, easier, more effective, make learning no longer a burden.

We not only spread knowledge, more important is to stimulate a child's interest in learning, develop good study habits and health beneficial thinking mode, casting the solid foundation for children's future, let children benefit from life.

**2.

Corporate vision:** become a respected education institution.

Learning to become a respected hundred years enterprise.

We aim to exceed customers' expectations, provide high-quality education products and services, and build education brand trusted by customers.

We strive to create a working environment of equality, respect, trust, cooperation and sharing so that employees can continue to grow and work happily.

We seek steady and sustainable development to create long-term value and return for shareholders.

We uphold the spirit of openness, cooperation and mutual benefit, and actively promote the innovation and healthy and orderly development of education industry.

We will not forget to give back to the community, take an active part in the cause of public welfare, and strive to promote the fairness of education.

**3.

Core values:** achievement of customers, pragmatism and innovation.

Achievement customers: achieve their own value by helping customers achieve their goals, and ultimately achieve win-win results with customers.

Behavioral characterization: a. Listen carefully to the needs of customers and actively help customers solve problems, even if it is not their own responsibility.

b. Take the position of the customer and think about the problem, and achieve the win-win situation between the customer and the company on the basis of adhering to the principle; c. Timely improve our work flow and system according to customers' needs; d. Explore the potential needs of customers, lead the direction of customer demand, and provide products and services beyond the expectation of customers; e. Work together to achieve internal customers.

Pragmatic: seeking truth from facts, pursuing the essence of things, refusing to be happy and flashy.

Behavioral characterization: 1. Embracing change and actively applying various new tools and methods in the work; 2.

Learn new ideas, new patterns and applications of new technologies through continuous learning and research; Continuous learning and understanding of innovation in other industries; 3.

Actively try to practice in a small scope and constantly explore better solutions to problems; 4.

Actively facing setbacks and failures in the process of innovation, self-adjustment and positive influence on others; 5.

Try to implement feasible solutions and projects in a small scope, and continue to optimize and improve to stay ahead.

Education concept"Stimulate interest, cultivate habits, build character" It not only pays attention to the improvement of students' academic performance, but also focuses on the stimulation of students' learning interest, the cultivation of learning habits and the shaping of thinking patterns.

Stimulate interest in Interest is the best teacher.

We can help students build confidence by stimulating students' interest in learning, cultivate students' sense of achievement, and motivate their children to learn.

Habit To help students achieve comprehensive progress by fostering their children's good study habits and habits.

Build character Through the shaping of students' thinking mode, change their behavior habit, and then comprehensively act on students' learning motivation, learning environment and learning ability, and finally improve the comprehensive quality of students.

Education opinion: Don't compete for a sense of accomplishment with your children.

If students want to climb to the top of the table, oneself go up again very hard, the best way to do the teacher is not held him on the table, but give him quietly chair, let him first step across to the chair first, and then students will suddenly find themselves across step can climb on the table.

When he climbed up, he would say with joy, "look, I can climb on my own table!" The teacher's sense of accomplishment should come from this kind of dedication to the ladder, silently selfless, not to show off.

Let the student exceed the teacher, education meaning, the teacher's greatness also lies in this.

The Five Habits 1. Reading habits 2.

Class notes habit.

3. Oral habit.

4. Review the homework habit first.

5. Reflective habits

Twelve characters 1. Primary school: integrity, diligence, concentration, studiousness, reflection, goal.

2. Junior high school: positive, grateful, persistent.

3. High school: planning, pragmatism, faith.

The Teacher Team Faculty Composition At the moment, Xue Er Si has about 3,000 teachers in the country, nearly 300 of them graduated from Peking University, and nearly 70% of them graduated from 985 and 211 nationwide.

Xue Er Si also signed cooperation agreements with Peking University mathematics department, nankai university mathematics department, Shanghai jiao tong mathematics department and wuhan university mathematics department to become their internship base and employment practice base.

Recruitment and Training To be an excellent student, teachers need to undergo rigorous screening and training.

From the first application to the stage of the school, we need to pass the preliminary examination, retrial instruction, retry, professional training, and trial five procedures, and the final acceptance rate is less than 5%.

The development course In 2003

Entrepreneurs start with tutors.

Start small classes formally.

Set up the Olympic network.

In 2004 The website was officially launched.

The composition network was officially launched.

In 2006, The college entrance examination network is officially launched.

In 2007, Beijing city teaching point expansion.

Open a tutoring network, preschool education network.

Chi kang 1 is valid for 1.

In 2008, The first branch was established in Tianjin.

Shanghai branch and Wuhan branch were established respectively.

Two million yuan was donated to the people in the disaster area of Wenchuan.

In 2009, Establishment of Guangzhou branch Get two rounds of financing.

Construction of two primary schools in sichuan is expected to begin.

In 2010, The school is officially run.

E-education network is officially launched.

ICS intelligent teaching system goes live.

Listed on NYSE ^[0] In 2011, ICS2.0 is fully launched.

The Moby School of Thought is officially operational.

Chengdu, Hangzhou, Nanjing, Xi 'an branch establishment.

The course of the small class teaching form is formally named as the Xue Er Si Peiyou.

In 2012, Zhengzhou, Chongqing and other five new branch establishment.

The national branch expanded to 15.

TAL was awarded "Forbes China's best potential enterprise in 2012"^[1] TAL won the first education public letter in Beijing, "the most trusted education group".

^[2] TAL is included in the 2012 Hurun list ^[3].

TAL won the "excellent team of education five star teachers in 2012" In 2013, The TAL Group officially changed its name to a "Good Future"^[4]