Once upon a time, Charles Schwab used to look down on offering customers financial advice.

But under Bettinger, who became CEO during the onset of the financial crisis in October 2008, fee-based advice and wealth management have become a cornerstone of the firm’s business.

Schwab’s financial advisory business has proved to be a major driver of client assets—they’ve doubled under Bettinger’s six years at the helm.

Shares of the company have increased by 20% over the 12 months since November 2013.

—C.Z.

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