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Twinkies Cereal

Twinkies Cereal

Twinkies Cereal is a cereal based on the iconic Twinkies snack cake. Cereal will hit the shelves in late December 2019.[1]

About

On November 13, 2019, Post Cereals and Hostess Brands announced they teamed up to bring Twinkies brand to the cereal aisle. Josh Jans, Post's brand manager for cereal partnerships, said the company conducted "multiple consumer tests" to nail down a formula that accurately captured the Twinkies flavor. As s result, Twinkies Cereal replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake.[1][2][5]

According to Post, Twinkies cereal will be available nationwide once the product hits stores.[1][5]

References

[1]
Citation Linkwww.aol.comTwinkies cereal is absolutely a thing, and it's coming to stores this December
Nov 15, 2019, 8:12 PM
[2]
Citation Linkwww.postconsumerbrands.comCalling all Twinkies® fans: It’s official!New Post Hostess™ Twinkies™ cereal is coming soon
Nov 15, 2019, 8:20 PM
[3]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comTwinkies Cereal
Nov 15, 2019, 8:21 PM
[4]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comTwinkies Cereal
Nov 15, 2019, 8:21 PM
[5]
Citation Linkedition.cnn.comTwinkies is being turned into a breakfast cereal
Nov 15, 2019, 8:30 PM
[6]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comThe new Post Hostess Twinkies Cereal
Nov 15, 2019, 8:39 PM