In its heyday, Tivoli was known as the**“ice creamngmasa”** because of its affordability.

It became the staple of our childhood summer meriendaand we didn’t care if it dripped onto our school uniform as long as we enjoyed its creamy goodness.

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Manufactured by Consolidated Foods Corporation (which later merged with John Gokongwei’s Universal Robina Corporation), Tivoli ice cream was made from the only ISO-certified ice cream plant in the Philippines. ^[0]

The brand suffered lack of innovation and several disputes with suppliers and dealers.

In the end, the cost of the ice cream skyrocketed while its supply dwindled, giving the brand’s international counterparts an opportunity to dominate the local ice cream market.

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