Silvian Heach
Silvian Heach
Silvian Heach is a product brand and is distributed by Arav Fashion S.p.A., an internationally prominent Fashion company. Started in 2002, the brand soon became well known in Italy, thanks to the activity of two entrepreneurs Mena Marano and Giuseppe Ammaturo, both with experience in this sector. After its first steps in the international market (Greece, Spain, Russia, and Egypt) in 2005, the company designed an important retail development plan for the opening of direct flagship stores (in the most important cities in Italy and abroad) and franchise outlets. [1]
Background
The company was founded in 2002 with the Silvian Heach project, a women’s fashion brand with a clear, ambitious philosophy: to create affordable, stylish, easy-to-interpret clothes.
Silvian Heach was an immediate commercial success from its first year in business, enabling the two founding partners - Mena Marano and Giuseppe Ammaturo - to lay the foundations to help expand the brand around Italy and abroad, thanks to considerable retail development with a franchising formula.
2009 saw the launch of Silvian Heach Kids, a new challenge for the Group.
The childrenswear line is dedicated to children aged from 1 month to 16 years and was the result of a special collaboration with Pietro Oliva.
Two years later, it became Arav Kids Spa.
In September 2011, Arav Fashion launched a web & social media project including various digital platforms and featuring the whole brand portfolio, with a website, e-commerce and social channels (Facebook, Twitter, YouTube, Instagram). It is still in the process of implementation and development. In 2012, following a licensing agreement signed between Arav and the British carmaker, the Aston Martin baby fashion collection, an exclusive project for clothing with a British spirit, for children aged from 1 month to 16 years, was officially presented at Pitti Bimbo.