Sharath Cherian is the founder and chief executive officer of Cheri Media, an online music media company based in Los Angeles, California.

He launched the first online music property HipHopDX in 1999.

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Cherian attended University of Winnipeg from 1997 to 1998.

He then attended the University of Manitoba, graduating in 2001 with a Bachelor of Commerce.

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He launched HipHopDX from his mother's basement in 1999.

Cherian enlisted friends as writers for the site, and the publication grew steadily due to its user-friendly design, exclusive content, and its consistent focus on quality.

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In early 2008, Cheri Media acquired a second online music property Roughstock, the oldest country music website.

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