Revival, often spelled RƎVIVAL, is a project by Eminem and Interscope Records. ^[4]It is a fictional drug marketed in anticipation of the release of Eminem's new album. ^[7]

The project featured an unusual advertisement campaign.

Revival was marketed as a Prescription drug, with advertisements mimicking common medication ads. ^[4]

Revival is believed to be the title of Eminem's new album.

It could be a sequel to Relapse, since they have references to drugs. ^[4]

The website for revival is owned by Interscope Records. ^[4]Upon visiting the site, a piano version of the song "I Need a Doctor" featuring Dr. Dre plays. ^[7]

One of the clues about Revival pertaining to the Hip-hop artist was the signature backwards "E" that is emblematic of Eminem's projects. ^[7]

The release date is November 17th of 2017.

^{[0] [1]}

The drug purportedly treats canticum remedium, latin for "song remedy" or "sung cure".

AR is the condition that was invented, and is supposedly treated by Revival.

It means a "fierce stance/rhyme".

The website has extensive details on side effects and use directions, including that Revival "is a non-injectable medication given through the ear canal, and is not intended for anal use."

^[7]

Some of the side effects are references to Eminem's lines.

The drug can be taken with or without food.

Dramatically increased hair growth, sudden nut allergies and other strange side effects are listed.

^[7]

It is currently in a trial phase.

Cloverfield viral marketing