Replay Jeans were established in 1981 heralding themselves as an authentic and smart casualwear Clothing Brand. They have since become one of the leading international companies in the denim sector. ^[1]

The company is based in Asolo, Italy, and they create, promote, and distribute men's, women's, and children's casual wear, along with accessories and now footwear. They often trade under the brand names Replay, Replay&Sons, We Are Replay, and Red Seal.

REPLAY takes its name from the concept of “re-making ”, “re-creati ng” and “re-elabor ating”, which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a Fútbol match.

This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contempora ry twist.

The Group operates in all European markets, the Middle East, Asia, United States and Africa with products sold in over 50 nations.