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Oh Polly

Oh Polly

Oh Polly (founded in September 2013) is a fashion brand selling women's clothing internationally.

History

Oh Polly was founded by Mike Branney and Claire Henderson in September 2013.

Oh Polly was created from a social initiative; Co-Founder Claire Henderson sold old clothes on eBay to earn money which she donated to a charity in Cambodia. She and Mike joined hands together,and in 2013, Oh Polly was launched.

Today, the business generates £21m in revenue and they hope to achieve £100m by the end of 2022.

Co-founder Claire said this on Oh Polly's revenue:

“Oh Polly has gone from strength to strength over the past year, growing our market share both in the UK and overseas.

With around 20 per cent of our revenue now coming from the US, we’ve got a huge opportunity to expand our sales in this lucrative market.

With that success will come new jobs and investment, both within our UK operations and throughout our supply chain.”

"I’m driven by success rather than money.

Claire and I both are.

We like seeing our products on normal people in the street and hearing them talk about how great the brand is.

That motivates us the most."

-Mike Branney, Co-founder, Oh Polly

Overview

Image

Oh Polly is a fast growing fashion brand, that sells women's clothing internationally.

They have offices in Glasgow, Liverpool, Los Angeles, Dhaka, and Guangzhou. They have over 250 employees in the UK, and 300 employed directly worldwide.

In 2019, Oh Polly was 5th in the ranking of the most engaged UK clothing retail social media brand.

As of January 2020, they have over 3 million followers, this puts them among the fastest growing fashion brands within the UK.

All of their clothing are designed in the U.K and they are very eager when it comes to bringing up new talents into the fashion industry – either through working with the latest bloggers or spotting the next Marketing expert.

Also, they pay all our employees including within the supply chain government recommended salaries and donate almost 10% of their profits to charity annually.

Co-founder Mike Branney says:

"Our fashion lasts, people buy from us because we go that little bit extra"

When asked how important his business partner has been in achieving his ambition, he replied:

"Claire is the creative arm and I’m the operational brains.

She is the best in our industry when it comes to design and understanding the customer.

No one comes close to her.

She spends every waking hour online and on Instagram, looking at customers, celebrities and the catwalk.

She lives and breathes it.

Because of that, my job is easy."

References

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