Noona Smith-Petersen is an international Public relations officer and communication manager. She was named among the Forbes list for the top 12 women that changed Italian Fashion.^[4]

Noona Smith-Petersen worked as an international PR officer and communication manager for Giorgio Armani, Valentino, Calvin Klein and Tod's, Fay. She did this for over 35 years: She became PR Director for Valentino for two years, and in 1993 opened the first Calvin Klein European office in Milan, where she was Senior Vice President of International Public Relations for 11 years. She later became Worldwide Communications Director for Tod’s for two years before she decided to open her own PR and Communication strategy firm in September 2006. She provides consultancy to Valentino, Tom Ford, Bottega Veneta, Ermenegildo Zegna, Lanvin, Delvaux, Aman, Palazzo Avino, Fendi Casa and Natuzzi. Smith-Petersen is also known for putting new designers on the map, being amongst the first to have worked with Philipp Plein, Umit Benan and Aquilano Rimondi.

Reflecting her extraordinary passion, devotion and outstanding skills as a communicator, Noona’s biggest success, crowning after so many years in the world of luxury and fashion, has been to establish personal and professional relations with designers and the press at an international level.

Noona Smith-Petersen was born in Turkey, raised in Denmark, followed by a move to Paris, after which she decided to make Milan her hometown. She lives there with her husband, Mr Enrico Erba Springorum, a key client manager for a luxury lifestyle brand, with whom she has two children, Christian and Roberto. Their sons were born just 17 months apart.

Noona Smith-Petersen can be followed on Instagram^[1] and can also be reached on Linkedin^[2] and on Facebook.^[3]

Her favorite locations are Triennale Milano, Villa Necchi Campiglio, Palazzo Visconti, Fondazione Prada, Palazzo Crespi and Palazzo Clerici to name a few in Milan; Palazzo Torlonia, Palazzo Ruspoli and Palazzo Borghese in Rome; Scuola Grande di San Rocco and Aman Venice in Venice; and finally, Castel dell’Ovo in Naples.