Nelly.com is a Scandinavian largest online fashion store.History

Nelly.com was launched in 2004 and was acquired in 2007. Since

then, Nelly.com has expanded and the range has been broadened from lingerie and swimwear for women to clothing, accessories, beauty products and sportswear. The

men’s department at Nelly.com was spun off in 2014 to form the men’s store NLY Man. Nelly

focuses on the Nordic market but also has sites in German, Dutch and English to reach customers in more countries. ^[7]

Nelly offers fashion and beauty products for young women through Nelly.com and for men through NLY Man. At

Nelly’s core is its own brand NLY, complemented by a carefully selected assortment of fashion from more than 200 brands. Its

own brand is highly fashionable and fosters strong customer loyalty.****