Mitch Liu
Mitch Liu
Theta Cofounder CEO & Head of Strategy Interview
Mitch Liu is the Co-founder and Chief Executive Officer of Theta Lab Inc, THETA.tv (formerly SILVER.tv), and Tapjoy.
He was also the Co-Founder & President at Gameview Studios from 2010 to 2011 before it was sold to DeNA gaming company in Japan.[2]
Education
He attended the Massachusetts Institute of Technology in 1988 and graduated with a Bachelor of Science degree in Computer Science and Engineering in 1992.[2]
He also attended Stanford Graduate School of Business and obtained a Master of Business Administration degree in 2004.[2]
Career
Mitch
Theta team
After his business school at Stanford, he founded 4 mobile advertising and mobile gaming companies.
He has helped to support the success of multiple consumer and online advertising startups through technology and marketing.
He served as Senior Director of Adteractive, a leader in the pay for performance CPA lead generation market, where he led the platform product management team responsible for four major vertical businesses and over $150M in online advertising revenues.[2]
Before coming to Adteractive, he was the Director of Product Management at Salesforce.com, where he headed the initial market research and launch ed a new on-demand software as a service application.[2]
He was also the interim head of marketing for Xfire. From 1992 to 2001, he co-founded two startups in the Boston area that were both acquired. He is an advisor of www.searchforce.com and www.stepup.com.[3]
He is the founder and CEO of SLIVER.tv (now THETA.tv), a tech streaming platform that offers esports VR integration.[3]
The company took a deal to be involved with 14 events this year and are all ESL and DreamHack competitions. The platform has great potential, and even at its early stage, was well received at both events last year.
In an interview.
he was asked the background behind THETA.tv
"I’ve been in Silicon Valley for well over ten years involved in various start-ups.
I started playing Counter Strike 1.6 back in the day around 2003, so I’ve been fascinated by FPS for a long time.
I got into the Facebook social gaming apps space around 2009 by working with likes of Zynga and Playdom/Disney.
From here I started developing my own mobile games for iOS and Android in 2010, and then we saw the emergence of Twitch and started to think about better ways of improving the spectator experience.
"[3]
"This is how SLIVER.tv first emerged."
He also talked about the future for virtual reality in arcades and casinos
"You see a big trend of this happening in China.
The issue is of course the price point, and because of this even the more traditional gaming cafes are setting up physical VR environments for their customers.
There is definitely an opportunity for this in the US.
At Oakland last year Intel set up Oculus Rift viewing stations, and these worked really well.
It’s a wider trend in the US and the likes of IMAX for example is experimenting with VR technology in its movie theatres.
For the emerging esports lounges surely it makes sense to have a VR corner with food available and a stocked bar?"[3]