MetaXchain
MetaXchain
Products
adChain
MetaXchain's founded the adChain protocol with ConsenSys.
The first product developed by MetaXchain as part of the adChain protocol is the adChain Registry a Token Curated Registry of domain names.
The registry is designed to be used as a base to provide the digital advertising industry with a decentralized repository of trustworthy websites accredited by adToken holders.
[0] Advertisers will be able to utilize the adChain Registry as a public utility as it will help them protect their ad spend dollars against the problem of ad fraud which in 2017 cost advertisers $16.4 billion dollars.
The adChain Registry is currently in Beta on the Rinkeby Testnet.
Ads.txt Plus
Ads.txt Plus, is a decentralized application (DApp) currently deployed on the Ethereum testnet that leverages the blockchain to supplement ads.txt.
The DApp uses a simple user interface to enable publishers to add their sellers to the blockchain and for buyers to search for their respective publishers.
[2] Ads.txt offers a solution for publishers and content owners to list the authorized sellers of their inventory in a.txt file served from within the root path of their domain’s web server.