Mark Crumpacker took a revolutionary approach to selling fast food: focus on the sustainability and the quality--and therefore the deliciousness--of the ingredients.

Before joining Chipotle, Crumpacker cofounded a San Francisco-based branding firm, Sequence (2002 to 2008).

Crumpacker helped launch Chipotle's “Back to the Start,” two-minute film in 2012.

He followed that up in 2013 with another short film, "The Scarecrow,".

Farmed and Dangerous, a satirical comedy series about industrial farming was released on Hulu in 2014.

Mark attended the University of Colorado and received his B.F.A. from the Art College of Design in Pasadena, California.

In July of 2016, Crumpacker was arrested along with 18 other in a Lower East Side dragnet. He was charged with spending nearly $3,000 to purchase cocaine. Crumpacker completed a rehab program and has since rejoined Chipotle.