Luanna Perez-Garreaud
Luanna Perez-Garreaud
Biography
Luanna is originally from Lima and moved to New York City when she was 18. [6] Growing up in Peru, Luanna would shop at thrift stores and mix and match clothes with a DIY spin with her style. [3] Luanna attended the Fashion Institute of Technology and majored in fashion merchandising management. [6]
Blogging and Social Media
Wearing an outfit for a festival
Luanna would began her fashion blog Le Happy in 2009 to showcase her style and to reach out to other bloggers. [2] Perez's influences include "NY streets, old movies, old photography, icons like Brigitte Bardot and Kate Moss, and music." [2] Her style as been described as a 80’s punk twist or the 70’s hippie with a dark flair. [2] Luanna has been able to grow her blog into a lifestyle brand through the use of social media. [2] As of April 2018, Luanna had over 2.1 million followers on Instagram, 262,000 subscribers on YouTube, and 777,000 followers on Facebook. [4] [5]
Luanna joined YouTube in October of 2011 and posts fashion vlogs as well as lifestyle videos. [5] Her most popular uploads include "GET READY WITH ME: Hair, Makeup & Outfit", "Get Ready With Me: Curls and Smokey Eyes | Le Happy", "FALL / BACK TO SCHOOL MORNING ROUTINE", "HOW I GOT MY CURRENT HAIR COLOR! | Le Happy x Aveda", and "MAKE UP LOOK - CAT EYES AND DARK LIPS." [12] [11] [10] [9] [8]