Looklive is an e-retailer app founded by Cedric Rogers, Greg Selkoe and Paul Judge. The app is designed for men's fashion and allows the purchase of outfits seen on famous celebrities through the use of Artificial intelligence software. The software can identify the products and clothing worn by celebs in major Television broadcasting and various other mediums. Looklive has over 60,000 products and 10,000 images of celebrity fashion looks. The service has reached roughly 1 million monthly users, and revenue is growing at 25 percent per month. The company has reached over $120,000 monthly GMV.

On August 17th, 2016, the company partnered with Complex Media, and will feature compelling images from their library made available for shoppers by LookLive.