Lipstick Alley is a celebrity gossip and news website founded in 2004.

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Lipstick Alley is a spinoff of eddiegeorge.com, the personal website of former Tennessee Titans running back Eddie George, who is now retired from the NFL. On the message board at eddiegeorge.com, ladies gathered and dished on celebs, athletes and their encounters with them. Eventually, the comments escalated and Eddie asked that the forum be disassociated from his website. Janitor, who managed eddiegeorge.com, moved the forum to a domain that he owned named lipstickalley.com.

In 2006 Janitor decided to move on and sell the board, giving all monies to a charity.

The board was purchased by one of the forum members, Curious Too, who now goes by the name “The Admin.”

The Admin is an African American woman who owns Lipstick Alley.

Between 2004 and 2006, the exposure of the true identities of some of the forum members which made users hesitant to contribute gossip since being exposed could hurt the “insiders” careers.

When the forum changed hands The Admin felt that while the members may be reluctant to gossip, there were plenty of other topics they could freely discuss and expanded the board with new forums.

Lipstick Alley currently averages about 10,000 posts and 35,000 unique visitors per day.

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