Leslie Blodgett
Leslie Blodgett
Leslie Blodgett is an American Angel investor, a Beautician, former CEO and founder of Bare Escentuals.
Background
Early Life
When it comes to beauty, Leslie Blodgett started breaking the rules by age 12, sneaking out with makeup on regardless of her mother disapproving.
Education
She then lived in Plantation, Florida, where she found a job at a Ponderosa Steakhouse as a waitress.
That didn’t last long, since on the suggestion of her mother, Leslie worked towards an enrollment at the Fashion Institute of Technology on a cosmetic marketing program.
She was eventually accepted after getting experience in sales at Barney's.
Career
A hard worker since she was a young woman, she lists one of her jobs as working for McDonald's.
[12]A girl there taught her how to apply double shades of eye shadow, which she still does today.
Retail
After returning to New York City to complete her studies, she had to garner experience first before applying to FIT.
She sales at Barney's selling hair sticks.
She made 20% commission.
At this point in her life, she mostly Popcorn and Top Rame. [12]
While at the Institute, she worked for Estée Lauder, and Ultima II counter at Macy’s Herald Square.
While working there, she learned further about make-up application though the people she worked with were mean.
Max Factor
After graduating from FIT, she found a job **** at Max Factor in product development and while there discovered she had a really good eye for color.
During her time with Max Factor, she was surrounded by younger M.B.A.'s who were making more money than Leslie, and all had attitudes.
This is an aspect of business she resented.
As a result, she didn't hire M.B.A.'s for years -- she wanted passionate people coming up through the industry.
Neutrogena
During her time working for Neutrogena she received a call from John Hansen in 1994, an investor group that owned Bare Escentuals, called her.
Bare Escentuals
She had never heard of the company, which made the first mineral-based makeup line and had six stores in Northern California.
At the time, liquid foundation was the norm, which seeped into the pores and created higher possibilities for zits.
Thus a company with a powder foundation that was good for the skin made great sense, but the shades Bare Escentuals had created weren't working.
They were stale.
Leslie's strength is knowing complexions and how to match skin tones -- and she saw a huge opportunity.
She was hired, and later became CEO within a few months.
CEO
She relaunched the line of mineral powder make-up as bareMinerals, with six eye shadows, six blushes, five foundations, and brushes.
There were seven employees in the office winging it.
By the fourth **** quarter of 1996, Leslie thought they weren't going to make it.
She spent many sleepless nights worrying.
There was not much on TV at 2 a.m., so she found myself watching a smiling woman on QVC selling jewelry and thought she could do the same.
She bought a white suit and a $29 fake 5-carat diamond ring and decided to give it her best shot.
QVC
On August 30th, 1997, on the day that Princess Diana died, Leslie went on the air for the first time.
She would say things such as: "Do you want to make your skin break out even more?
Then don't try my product.
But if you're interested in something pure that you can actually sleep in, then let's talk."
On the first day, they sold $45,000 worth of products.
2000s
During the mid 2000s, the company was rapidly growing and they couldn't keep up with demand.
She finally decided to hire her first MBA in 2004, Myles McCormick, who would eventually become the CEO.
Leslie then became the executive chairman.
Personal
Marriage
She met her future husband, Keith, who worked in film production, while she worked at Macy’s Herald Square.
At the time, the two fell in love.
Keith was the first guy who insisted in buying her dinner.
The two agreed that whoever was making more money would keep working when they started a family.
Their son, Trent, was 3 months old when she took a job with Neutrogena.
Keith has since been a stay-at-home dad ever since.