Roof completed her undergraduate studies at the University of California, San Diego, receiving a Bachelor's degree in economics and communication. She went on to attend Columbia University Graduate School of Journalism, graduating with a Master's degree in business and economics journalism. 
She began her career as a researcher at Bloomberg News from January 2010 until September 2010. Roof assisted anchors and television producers with breaking news research, interview prep, social media, and planned guest segments. 
She went on to join The Deal as a multimedia reporter where she interviewed CEOs and other financial newsmakers on camera at the New York Stock Exchange /NASDAQ , wrote about videos, and managed company social media accounts.