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Jenny Niezgoda

Jenny Niezgoda

Gif of Jenny Niezgoda from her video regarding her Fruteria called "La Gracia".

Gif of Jenny Niezgoda from her video regarding her Fruteria called "La Gracia".

Jenny Niezgoda is an American Entrepreneur.

Biography

Early Life

Born and raised in the state of Texas, she grew up in a town just outside of Dallas.

Education

Jenny attended and graduated with a Bachelor's in Journalism and Public Relations and Minor in SPANISH from University of North Texas.

In 2013, she completed Institute for Integrative Nutrition and received a holistic health coaching certification.

Career

For several years she worked in the Wine and Spirits industry where she was awarded Sales rep of the month 8 times and District Manager of the month 4 times. These awards happened in her first year in Management.

Traveling

In 2014, she made the choice to quit her job in order to go abroad and travel.

In 2015, she went to Bali to learn Yōga. The experience sent her on a 6 month journey to Australia, New Zealand and back to Bali to teach.

La Gracia Fruteria

Facebook user expressing their disdain for Jenny Niezgoda's choice to open up a store in her neighborhood.

Facebook user expressing their disdain for Jenny Niezgoda's choice to open up a store in her neighborhood.

** On October 24th, 2017, Jenny launched her Kickstarter campaign to raise funds for her Frutería locale idea in the Barrio Logan neighborhood of San Diego. Her aim for the Mexican style business "is to build a plant-based cafe that nourishes community, conversation, respect, positive thinking and togetherness."

Criticism of La Gracia Fruteria

Facebook user showing disdain over Jenny Niezgoda's attempt for gentrifying a historically Chicano neighborhood. The user shares a post by Gustavo Arellano.

Facebook user showing disdain over Jenny Niezgoda's attempt for gentrifying a historically Chicano neighborhood. The user shares a post by Gustavo Arellano.

Jenny has since cancelled the project over controversial claims that it will further gentrify a neighborhood that is traditionally Chicano with a deep history in grassroots Activism that aims to fight gentrification.

On the kickstarter campaign she also released a video in which she Flaneurs freely through various parts of Barrio Logan. She poses in front of murals of Frida Kahlo and Cesar Chavez while Latin-sounding guitar plays in the background - and at one point the camera movement captures a flip of her hair as the voiceover of Jenny claims that she has found her calling in San Diego after falling in love with Mexico. Instantly, the community did not take well to the lack of sensitivity that Jenny displays in regards to the actual history of the neighborhood, simply showcasing glimpses that natives felt is Cultural appropriation.

Businesses in the last few years around the neighborhood have driven the rent prices to

increase as an influx of newcomers that don’t fit the long-standing ethnic make-up of the community continue to overtake the town.

References

[1]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comGif of Jenny Niezgoda from her video regarding her now cancelled Fruteria called "La Gracia".
Oct 31, 2017, 3:46 AM
[2]
Citation Linkinstagram.comThe Instagramaccount of Jenny Niezgoda.
Oct 31, 2017, 4:02 AM
[3]
Citation Linkangel.coThe AngelListof Jenny Niezgoda.
Oct 31, 2017, 4:13 AM
[4]
Citation Linktravelmassive.comProfile description about Jenny Niezgoda.
Oct 31, 2017, 4:14 AM
[5]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comPhoto of Janny Niezgoda doing her yoga pose with a friend.
Oct 31, 2017, 4:20 AM
[6]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comPhoto of Jenny Niezgoda next to the "la Gracia" logo.
Oct 31, 2017, 4:22 AM
[7]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comPhoto of Jenny Niezgoda with her friends.
Oct 31, 2017, 4:23 AM
[8]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comFacebook user expressing their disdain for Jenny Niezgoda's choice to open up a store in her neighborhood.
Oct 31, 2017, 4:25 AM
[9]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comFacebook user showing disdain over Jenny Niezgoda's attempt for gentrifying a historically Chicano neighborhood. The user shares a post by Gustavo Arellano.
Oct 31, 2017, 4:27 AM
[10]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comPhoto of Jenny Niezgoda taken from one of her trips abroad.
Oct 31, 2017, 4:28 AM
[11]
Citation Linklagraciasd.comThe website of La Gracia, the Fruteríaby Jenny Niezgoda.
Oct 31, 2017, 4:32 AM