Jack Nicas is a Staff Reporter for the San Francisco department of The Wall Street Journal

known for writing an article challenging YouTube ads in relation to PewDiePie. ^[13]

Nicas graduated Summa cum laude from Boston University where he received his BA in Journalism. He traveled abroad to Madrid & London. ^[2]

Once he gradated from Boston University, he worked as a reporter for the Boston Globe and later a reporter for the St. Petersburg Times for a total of nearly two years.

After his time with the aforementioned publications, he began his work with The Wall Street Journal. He moved to the San Francisco, California headquarters in 2015. He has

covered Start ups and the markets they form and produce. He has written about Artificial intelligence and Virtual reality. He has also written about the national news. ^[2]

After spending much of his writing career for the WSJ covering the Tech

giants, Google and YouTube, he has come under scrutiny after writing a series of articles about how certain offensive material can be found on the YouTube platform, leading to major companies such as Coca Cola, AT&T, Walmart, Starbucks, and a slew of others pull out their ad dollars. The response from the YouTube community has been startling. ^[9]

PewDiePie was one of the major targets made by Nicas and the wsj in regards to how his offensive content often has Nazi imagery and anti-Semitic material. The journalistic output caused Pewdiepie to lose his contract with Disney. The wsj then released a video

with immaculately edited material of Pewdiepie's most offensive moments.

Since the publication of their video title: "Disney Cuts Ties to YouTube Superstar PewDiePie", a controversy sparked in the YouTube community. Hundreds of YouTubers began to see a decline in their views as well as their ad revenue. ^[14]

Nicas has since responded: “where a reporter spending few hours on YouTube can spark big brands to pull spending on Google.”

^[9]

The hashtag, #wsjExposed, began after h3h3Productions used important information to uncover how the wsj, Jack Nicas, Rolfe Winkler, and Ben Fritz misrepresented and used smear tactics in order to produce an article that would attract attention around Social media and beyond. ^[15]