At seven years of age Iman sat in the hallways of his school sketching gowns. Seeking a new medium to express himself; he looked to fabrics and needles and threads. At the unwelcoming age of ten, he spent his nights draping fabric across his skin and sewing the textures in unison. These nights were kept clandestine, so he sewed each piece by hand and dyed the fabrics using rose petals and spirits. For the next five years he found his creations to be his haven .  
 is said to be the most expensive fashion label in the world.