ICONIQ Capital is a global multi-family office and merchant bank for a group of influential families including Mark Zuckerberg and Sheryl Sandberg's. ^[0]Iconiq's $500 million Strategic Partners fund is known as the flagship among its 39 private investment vehicles, which total about $1 billion. ^[4]

ICONIQ Capital was founded by Chad Boeding and Divesh Makan. Makan met Mark Zuckerberg in 2004 when he was a broker at Goldman Sachs.^[2]

Makan built his august roster of clients, including Zuckerberg, Sandberg and Sean Parker by referring clients to each other as much as they referred new ones to him. For example, he recommended Sandberg to Facebook.^[2]

Makan was known for his full-service treatment of clients, even doing things such as picking up their laundry.

In an interview in a 2007 issue of Families in Business magazine, Makan bragged that he had planned a stag party in Las Vegas, edited business school applications for clients' kids and even served as a marriage broker.

Money management was but a small part of the job.

"People care a lot more about us running their life.

They want us to look after them," he said at the time.^[2]

Henry Kravis sits on the board of ICONIQ. ^[4]

In 2014, ICONIQ managed over $1.4 billion in client funds and advised on another $7.6 billion.

In 2017, concerns arose about conflicts of interest as ICONIQ moved from Venture capital investments into more Private equity investments, including Buyout s. ^[2]