Luyah moved to Los Angeles, California when she was 19 and started a fashion blog shortly after.  She has since styled A-list celebrities such as Karrueche Tran, Draya Michele, Ariel Winter, and Lucy Hale.  She later created a clothing line called Luyah by Holly Luyah and modeled for Fashion Nova.  She has since relocated to Phoenix, Arizona.  Luyah has a large following on Instagram and as of August 2019, she has over 2.1 million followers on the platform.