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Heron Preston

Heron Preston

Heron Preston is an artist, creative director, content creator, clothing designer and D.J, who is considered to be a cultural icon in youth culture. He is based in New York City. [1] Preston has worked with well-known brands, artists, and organizations such as Nike, Kanye West, Virgil Abloh, the New York City Sanitation Department, and NASA.

Early Life and Education

Preston is originally from San Francisco and attended New Technology High School. [1] He would graduate from the Parsons School of Design with a Bachelor's of Arts.



Heron Preston pictured from a New York Magazine write-up in 2009

Heron Preston pictured from a New York Magazine write-up in 2009

Preston's big break can when Al Moran, a founder of the art and space publishing company OHWOW, discovered Mr. Preston’s blog, which featured candid shots of cool kids on street corners, and offered him the chance to make a coffee table book out of it.

In 2009, he received an opportunity from Nike to be an envoy to the fashion and nightlife crowd in New York City.

Preston called the position being hired to be "Mr. New York."

He has since gone global, helping Nike to establish street cred in places like London, with a weeklong music and art festival in Shoreditch.


Preston help launched the men's streetwear brand BEEN TRILL which he co-founded alongside Matthew Williams, Virgil Abloh, Justin Saunders, and YWP.

BEEN STILL started to gain a following through it's content on their Tumblr page and would release mixtapes, host parties, and design in-demand street fashion items. It has since been affiliated with other well-established imprints such as Hood By Air and A.P.C., and artists such as Kanye West, ASAP Rocky and Rihanna.

HPC Trading Co.

Preston is the owner of the e-commerce platform HPC Trading Co., where he features and sells his original clothes and accessories.

He has been called the first "Instagram-First" Fashion Designer by GQ Magazine.


Preston wearing his collaboration with NASA

Preston wearing his collaboration with NASA

Preston collaborated with the New York City Sanitation Department on a series of zero waste themed clothes and accessories called UNIFORM. He has been the creative consultant to Kanye West, most notably on his work for The Life of Pablo and the Yeezy fashion label.

Since at least 2013, Preston has wanted to collaborate with NASA calling it his "dream collaboration." His goal was realized when in July 2018, Preston officially launched his collaboration with NASA with a range comprised of co-branded jackets, hoodies, sweatshirts, t-shirts, trousers and accessories. To promote the capsule, Preston and producer David Laven premiered "Above the Clouds," a short film that captures Preston sending some of the new NASA logo-emblazoned apparel on a weather balloon-lofted flight to 32 miles (50 kilometers) above Earth.


Citation Linkfacebook.comHeron Preston on Facebook
Aug 2, 2018, 5:12 PM
Citation Linktwitter.comHeron Preston on Twitter
Aug 2, 2018, 5:12 PM
Citation Linkhypebeast.comHeron Preston Bio
Aug 2, 2018, 5:13 PM
Citation Linknytimes.comExtending Street Cred Into Outer Space
Aug 2, 2018, 5:13 PM
Citation Linkgq.comHeron Preston May Be the First "Instagram-First" Fashion Designer
Aug 2, 2018, 5:21 PM
Citation Linkheronpreston.comBio on official website
Aug 2, 2018, 5:22 PM
Citation Linkinstagram.comHeron Preston on Instagram
Aug 2, 2018, 5:22 PM
Citation Linkspace.comDesigner Heron Preston Debuts Spacesuit Streetwear for NASA 60th Anniversary
Aug 2, 2018, 5:22 PM
Citation Linknymag.comHeron Preston in New York magazine
Aug 2, 2018, 5:23 PM
Citation Linkfamousbirthdays.comHeron Preston on Famous Birthdays
Aug 2, 2018, 5:31 PM
Citation Linkhypebeast.comBEEN TRILL Info
Aug 2, 2018, 5:57 PM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comHeron Preston's Twitter default
Aug 2, 2018, 6:48 PM
Citation Linkssense.comHERON PRESTON X NASA: STREETWEAR FOR OUTER SPACE The Designer Collaborates with the National Aeronautics and Space Administration in Honor of the Organization’s 60th Anniversary
Aug 2, 2018, 6:53 PM
Citation Linkhypebeast.comHeron Preston Goes "Above the Clouds" With New NASA Collab
Aug 2, 2018, 6:54 PM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comPreston wearing his collaboration with NASA
Aug 2, 2018, 6:56 PM
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comHeron Preston pictured from a New York Magazine write-up in 2009
Aug 2, 2018, 7:05 PM