Helen began modeling in 2010, to this day she remains a freelancer, leveraging her knowledge of the social media landscape to manage her own personal lifestyle brand. She credits UCLA for her knowledge of the industry and many of the connections she has made.
Helen has modeled for brands such as Hello Hair, BirkSun, and she is the face of Vitamin A Swimwear. In 2019, she was a #FrankiesGirl of the month and was interviewed on the swimwear brand's website. She has been dubbed GQ's Instagram Girl of the Week, she was labeled as Instagram's Hottest Girl Next Door by Men's Fitness, and was even featured as a Lovely Lady of the Day for Sports Illustrated. 
"The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion”
Helen is dating Zack Kalter, a reality star who can be seen on The Bachelorette and The Bachelor in Paradise. The two met while filming a TV commercial in Cabo, Mexico. They travel the world together, broadcasting their experiences around the globe. In 2015, the couple took a spontaneous trip to Santorini and Mykonos. She has listed the Greek Islands as her favorite place to visit.