Grove Collaborative is an American online company and brand with its own platform of direct-to-consumer e-commerce of natural home and personal care products. ^[11] They offer their own home-brand and other third-party brands that are vetted for certification in health, sustainability, and efficacy. ^{[10] [7]}

Founded in 2014 by three friends: Stuart Landesberg, Chris Clark, Jordan Savage - Grove Collaborative began after they talked about the possibilities of finding healthier home essentials that contributes to a homey feeling for people.

^{[7] [5]}

For Landesberg, it's all about the timing in the use and collaboration with brands that are delivered to people's homes.

The tech company strives to ensure that their costumers buy products at the ideal time.

As costumers have choices online for sustainable products from such giants like Amazon, the goal is to bring all such products into the space where costumers can simply choose.

^{[11] [7]}

The company's business model has raked tens of millions of dollars with hundreds of thousands of active costumers.

^[7]

In early 2018, they raised $35 Million in Series C funding led by Norwest Venture Partners.

^[7]

They also closed a $15 million Series B from Mayfield VC.

^[7]

They have a raised a total of $165.8 Million.

^[8]