Fred Perry is a fashion brand of casual clothing and accessories.
It was named after Fred Perry, the first English tennis player to win the men's singles at 1934 Wimbledon Championships. Perry repeated the exercise in 1935 and '36. This record of three consecutive wins remained unequalled for forty years.
The clothing line is especially popular in indie subculture.
It was at the end of the 1940's that Fred was contacted by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name.
Fred had previously used gauze wrapped around his wrist to protect the racquet handle from perspiration.
The original sweatband was made from bath towel material and "weighed a ton", according to Fred in his autobiography.
The redesigned prototype, made in Leicester, was light, soft and pliable.
From that moment they were in business.
They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court; the players did, and Fred Perry Sportswear was launched.
Fred Perry soon developed the business with Wegner by making Fred Perry polo shirts.
The Fred Perry logo was skillfully merchandised by offering these polo shirts to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating. They gave polos to all the leading players; it was the era of Hoad, Rosewell and the young Australians, who were only too keen to get their hands on these new items of clothing, since they looked better than the baggy, ill-fitting alternatives.
People became aware of the Fred Perry logo and associated it with the Wimbledon. The construction of the cotton piqué shirt, with its open honeycomb stitch and great fit, made it perfect as performance wear for tennis and soon became the shirt of choice for several subcultures throughout the world.
Being very popular among youth again, Fred Perry once was the shirt of choice for several distinctive groups of teenagers throughout the '60s and '70s.