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Food52

Food52

Food52 is a website and an online community dedicated to discussing food and cooking.

They provide recipes, tips, and techniques for making dishes.

They also have a hotline for cooking emergencies, as well as a product marketplace.

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History

Origin of Food52

Food52 was founded in a Brooklyn apartment in 2009 by Amanda Hesser and Merrill Stubbs.

The co-founder met while Hesser was working on a cookbook entitled The Essential New York Times Cookbook.

She tested over 1400 recipes with Stubbs.

While doing so, they shot videos together and uploaded them to YouTube.

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The origin of Food52's name is based on the company's concept of bringing recipes together for all 52 weeks of the year.

Each week, the team selects categories that go into a cookbook.

Once they announce a category, the community sends in recipes that fits the category for that week.

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The Food52 team then selects the best ones and prepare them each week.

After that, the community decides which recipe wins that week.

When a winner is selected, the recipe will be placed into a cookbook for that year.

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Growth

In 2013, Food52 launched its online shop.

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As of the summer of 2017, they have over 11 million users.

[0]As of December 2017, they have over 1.8 million followers on Instagram.

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References

[1]
Citation Linkyoutube.comFood52: An Online Food Community That Throws Out The Cookbook (via Today)
Dec 18, 2017, 4:34 AM
[2]
Citation Linkfood52.comFood52's website
Dec 18, 2017, 4:25 AM
[3]
Citation Linkpinterest.comFood52 on Pinterest
Dec 18, 2017, 4:25 AM
[4]
Citation Linkfood52.comFood52's team
Dec 18, 2017, 4:27 AM
[5]
Citation Linkyoutube.comHow One Woman Built a Global Foodie Empire: The Food52 Story (via Good Life Project)
Dec 18, 2017, 4:49 AM
[6]
Citation Linkfacebook.comFood52's primary Facebookaccount.
Jan 14, 2016, 3:48 AM
[7]
Citation Linkinstagram.comInstagram page for Food52
Jan 14, 2016, 3:52 AM
[8]
Citation Linkhuffingtonpost.comThe Huffington Post article on Food52
Jan 14, 2016, 3:54 AM
[9]
Citation Linkyoutube.comFood52 YouTube pages
Jan 14, 2016, 3:55 AM
[10]
Citation Linkyoutube.comFood52 Intro Video on YouTube
Jan 14, 2016, 3:56 AM
[11]
Citation Linkfood52.comFood52's About page
Dec 18, 2017, 4:32 AM
[12]
Citation Linkyoutube.comAmanda Hesser: "Food52" (via Food at Google; circa 2012)
Dec 18, 2017, 4:52 AM
[13]
Citation Linktwitter.comFood52 on Twitter
Dec 18, 2017, 4:26 AM
[14]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comFood52: An Online Food Community That Throws Out The Cookbook (via Today)
Dec 18, 2017, 4:34 AM
[15]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comHow One Woman Built a Global Foodie Empire: The Food52 Story (via Good Life Project)
Dec 18, 2017, 4:49 AM
[16]
Citation Linkwww.youtube.comFood52 Intro Video on YouTube
Jan 14, 2016, 3:56 AM
[17]
Citation Linkywqaugeunhowzrcj.public.blob.vercel-storage.comAmanda Hesser: "Food52" (via Food at Google; circa 2012)
Dec 18, 2017, 4:52 AM