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Fleur de Force

Fleur de Force

Fleur de Force (born July 19, 1988), whose real name is Fleur Westaway, is a British Social media Personality and Beauty and makeup expert who is popular as a blogger and video content creator on her YouTube channel. She has accumulated over 1.4 million subscribers.[1]

Early Life

Fleur was born on July 19, 1988, in England. She is British by Nationality, and her Astrological sign is Cancer.

Fleur has a brother named Alex and a sister named Hannah.

Fleur attended the London School of Economics and Political Science, where she studied human geography.


Fleur was inspired by Taylor Swift to start her YouTube channel. Fleur says:

Taylor Swift inspired me to start my YouTube channel.

I’ve always been a weird fan of hers, and in 2008 I saw an interview asking her what she liked to do in her spare time.

She said: “Watching makeup tutorials”.

I discovered YouTube after that and was instantly hooked.

About six months later, after spending half my life watching beauty videos, I decided to start making them myself.. [2]

Fleur soon began her research on YouTube beauty and fashion communities.

A few months later, she was ready with her ideas for her upcoming channel

Fleur did a product review for her mother, which she liked a lot to test her content.

Fleur set up her YouTube channel on September 29, 2009, and named it Fleur DeForce. Fleur's channel is completely dedicated to fashion, beauty, and makeup. It hosts content such as product reviews, fashion hauls, makeup tutorials, hacks, and product promotions. The channel also consists of Q&A sessions, through which Fleur answers her viewers’ queries related to beauty and makeup. The channel now has over a million subscribers.

Fleur created another YouTube channel with the FleurDeVlog, in 2011.

The channel features Fleur’s life vlogs, along with Q&A and tag videos.

Her husband, too, has appeared in several videos on the channel.[3]

Fleur, along with her sister, who is a wedding planner, created the YouTube channel titled Bride De Force in 2012. The channel is a one-stop platform for all wedding-related inquiries and offers solutions for making one’s wedding day grand and significant. The channel offers videos on everything related to wedding ceremonies, such as dress, makeup, decoration, food, and marital life. The channel was re-launched in 2017.

Fleur is also an entrepreneur and author.

She has also appeared on various talk shows and has been part of different fashion and beauty projects.

In December 2013, Fleur appeared as a special guest in the 'Lifetime' fashion reality series Project Runway All-Stars.

In September 2015, Fleur launched her first makeup collection on feelunique.com, an online cosmetics store. The collection included six lip-glosses, two eye-shadow quads, and a watercolor-print cosmetics bag. On February 26, 2015, Fleur released her first book, The Glam Guide.[4][5] The book was a collection of makeup tips, fashion advice, healthy lifestyle tips, first-date pointers, and other lifestyle-related topics.

On October 18, 2016, Fleur published her second book, The Luxe Life: Everyday Luxuries for Lovers of Beauty, Fashion & Food. [6] The book contained more than 30 quick-to-make recipes and several do-it-yourself (DIY) ideas.

In 2017, Fleur showed up on the podcast, Hey It’s OK, along with Jo Elvin, the editor-in-chief of the fashion journal 'Glamour,' and entertainment assistant Sagal Mohammed. In May 2017, Fleur worked together with 'MAC' cosmetics to launch a limited-edition nude lipstick. The lipsticks went out of stock within 12 hours of the launch. Fleur became the first social-media personality to launch a range of eyelashes in 2017. The exclusive range of eyelashes was launched in collaboration with 'Eylure.' She then launched an eyebrow product range, after achieving immense success with the eyelash range.

Fleur is a versatile speaker at social-media events such as BeautyCon and VidCon.

She has also been covered by Cosmopolitan, Miss Vogue, Company, Sunday Times Style, and Channel 4 News. Fleur has also appeared as a beauty expert on ITV’s 'This Morning.


Fleur is married to Mike and they have a daughter named River.[3]

Social Media

S/NSocial MediaUsernameFollowers
1YouTubeFleur Deforce1.4M[7]


Fleur has won the following awards to her name;[3]

  1. Marie Claire’s Best Beauty Blog in 2012.

  2. Cosmopolitan’s ‘Best Vlogger Award in 2013 and 2014.

  3. InStyle’s ‘Project 13' award for ‘Outstanding YouTuber of the Year’ and ‘Best Get Ready with Me Video' in 2015.

  4. Johnson & Johnson Beauty Journalism Award for the Best Established Beauty Vlogger in 2015.

  5. ShopStyle Award' for the ‘Best International Influencer in 2016.

  6. InStyle’s ‘Project 13’ award for the ‘Ultimate Blogging Sensation’ and 'Cosmopolitan’s ‘Best Use of Social Media’ award in 2016.

  7. Best Beauty YouTuber' award at the 2018 'Johnson & Johnson Awards.


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