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FitFlop

FitFlop

FitFlop believes that if you want to live an inspired life, you´ve got to start with a great foundation.

In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission–to create the most comfortable footwear in the world.

Collaborating with two British biomechanics, she created a triple density Microwobbleboard midsole and launched the first FitFlop sandal, the WALKSTAR.

The newer SupercomFF midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes.

Over 27 million pairs have been sold since they first started making shoes and are repeatedly told-by their many happy customers-that they make the most comfortable sandals in the world.

MIDSOLES EXPLAINED Their patent pending Microwobblebaord(TM) midsole technology fuses three diagonal sections of multidensity material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing!

The FitFlop slim line SupercomFF midsole is a deceptively cush, pressure diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really "move" you.

References

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